subject: Analysis: Home Business How To Marketing Will Not "promoting" Death - Home Promotion, [print this page] When we Home Marketing "to promote death" after analysis of the causes is not difficult to see, as long as we pay attention to their daily work, "to promote death" avoidable tragedy, or at least not dead beauty.
(A), systems understanding, rational use, improve the marketing innovation
As a home business, the system's understanding of form and function of promotion, a clear market for each treatment Sell Boom, on a variety of promotions for flexible combination of the use or application. For example: Tian Ji's horse, in the form elements without having to change most of the cases, according to market things to make the most appropriate combination of elements to adjust the final victory.
In addition, innovation is very important. There are two innovations: First, a new innovative marketing methods, tactics and even philosophy; second way is to have innovative use. The former is of course very difficult, it is equivalent to opening a new development in their path, and since the moment of birth that can produce a qualitative leap. The second is easier to implement, the key is to judge the whole, trade promotions run from home, from buying gifts, Fan Quan, back home now to the payment of coupons, regardless of the ultimate outcome is finally a breakthrough and most valuable innovation is from this attempt produced.
Second, a correct understanding of the significance of specific promotions, according to local conditions into consideration promotion strategy launched
Home business marketing if you can accurately grasp the role and significance of the real will of course understand what kind of market launch stage of what kind of promotions. Morphine can be just as critical to help patients relieve pain, when to spend upset, but if the abuse is devastating human catastrophe. Therefore, understanding the full promotion, promotion of skilled grasp the different stages of the form and intensity in a better position to achieve the effectiveness of promotional behavior, but does not cause the situation to promote death.
4, to take the initiative to create aggressive promotional sales practices
At home industry, a large home store more and more reflect the superiority of its own terminal, so as the terminal will store the home store as seasons, holidays and other factors that introduce a variety of large-scale promotional activities. But such behavior is likely to promote domestic supplier in a zero or even negative profits benefit the state, the face of this unfavorable situation, suppliers should play their own initiative, well ahead of preventive measures, such as under the Marketplace practices, and consumer spending habits in advance ready to sacrifice part of the non-mainstream products, and advance in the prices of other products make remedial measures to become passive and active promotion Marketing Offensive behavior. Give an example of the most popular, however: "operating at a loss for all products, everything two dollars!" Although such promotions is not very decent, but one wonders, must have a better understanding of the major business than Xiaoni Zi.
In the current FMCG market, more and more large stores embodiment of the superiority of its terminals, so the market position of large stores also gradually above the top suppliers. Every year, the store will be more competitive as a terminal or seasonal needs, holiday launch of a variety of factors such as large scale promotion campaign, which usually makes such a promotional supplier in zero profits or negative profit situation. Faced with this situation more representative of the business needs of suppliers to fully play their own initiative, to plan for it ahead of time, such as the practice according to the store in advance to prepare for the market at the expense of non-mainstream products, or well in advance in the price of other remedial measures, which is a passive marketing as active attacks.
5, promotions linked up with the normal sales
Promotion should always be a stage of market behavior, if it is normalized, "to promote death" would be instantly doubled the chances! While promotions can boost sales while also sacrificed profits and a counter-product of some hidden assets (commonly known as "value plunges"). The so-called "is the third drug toxicity", we must guard against promotion side effects.
by: gaga
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