subject: Small Business - Trying to Do Everything Yourself is Costing You Money [print this page] Small Business - Trying to Do Everything Yourself is Costing You Money
As a small business owner myself, I remember what it was like when I first started up and then when I first began exploring the internet as a means to expand my business and reach more customers. Money is often tight so you try to do it all on your own.
The fact is, there is a great deal to learn about internet marketing and promoting your small business online. At one time, it was easy to do by yourself because there was not that much competition. Today, however, is a whole different story. Almost all businesses are online, or they should be. Search engines have become much more complex and there are many technical aspects of web design that you don't even see on the surface that effect how well received your website will be.
In today's internet, you have to be an expert in order to compete. So the question is, do you want to be an SEO expert or do you want to focus on running your business? You do not attempt to rewire your home by yourself, you hire an expert; you do not replace the brakes on your auto yourself, you hire an expert. Why then do you not hire an expert when it comes to the all important task of getting your business seen on the web?
If you continue on the road of attempting the do it yourself SEO, it is costing you money. How so? It is taking your focus away from what you do best. It is taking you 10 times longer to get into the search engines, if you manage to even get there at all. That time you are wasting on amateur SEO, you could be already making sales or bringing new buying customers to your business.
Outsourcing work to experts frees up your time to focus on sales. An expert can get things done in half the time because that is what they are good at. You hire professionals to get professional quality work done. Your bottom line will improve and you will have less stress.
There is a great deal of money to be made online by tapping into a larger market or becoming more easily accessible to your local market. You do not want to fall behind in the technology game when it comes to your business. SEO is not the only area you should consider delegating to experts. Things like bookkeeping, answering phones, payroll, etc. should all be either outsourced or handled by staff.
You are an expert at what you do best. If all of your time is tied up doing things you are either not an expert at or not within your specialised skill set, then how much time would you actually have available to do the business you set out to gain in the first place? Stick to what you do best and let the professionals handle the rest.
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