subject: Difficult Export Business, "home Appliances To The Countryside" To Stimulate Domestic [print this page] In addition to business opportunities in this year's Olympic Games
, the most
Home Appliances
Manufacturers of non-excited "appliances to the countryside," must go. Home appliances to the countryside activities of a farmer move the country, first in Shandong, Henan and Sichuan provinces to carry out the experiments. In just three months after the implementation of sales within the product really gratifying.
Shandong Province Economic and Trade Commission Latest statistics show that as of April 8, Shandong Province, bringing home appliances smoothly, the pilot products have been selling home appliances to the countryside 439 600 units, such as all the subsidies in place, farmers will be 76.32 million yuan of financial subsidies. The same good news from Sichuan, as of April 4, Sichuan Province, bringing home appliances sales volume over 10 million mark, reaching 100,300 units (including
TV
39,300 units
Refrigerator
42,900 units
Mobile
18,100), sales of 134,650,600 yuan. Farmers should apply for subsidies to 17.5045 million yuan, the actual subsidy received 7.2074 million yuan.
Strong Sales of home appliances products
countryside behind, confirmed the New Deal home appliances to the countryside as a farmer, has a "financial feedback" meaning, not only stimulate domestic demand in rural areas, while leveraging the hundreds of millions of rural household appliances market, regardless of farmers, home appliances business, government is a win-win thing.
First of all, color TVs, refrigerators (freezers), cell phone these products are popular household appliances in rural entry product, is the most farmers want to buy consumer durables, especially with the farmer's income is increased, improving housing conditions in rural areas, and most
Rural areas has had the power grids, telecommunications networks and other consumer conditions, farmers will inevitably lead to demand for the traditional climax of home appliances. Popularity of TV and mobile phones in rural areas can not only enrich the cultural life of farmers, but also to help farmers understand the national policy, was the production of information, learning production techniques for farmers income.
Secondly, household electrical appliance enterprises, the pilot of this TV, refrigerators (freezers), three mobile phones and other products, is currently the largest manufacturing capacity in China's household electrical appliances, large export surplus product. In particular, by the continuous appreciation of RMB, the upstream raw material prices, environmental barriers and a series of factors, household electrical appliance enterprises in China's exports in general encountered resistance, so regard the digestive capacity of major companies turn the task of expanding domestic demand. Therefore, the Chinese home appliance enterprises, home appliances to the countryside more than just "a big cake," so simple, even "timely help" to describe.
Finally, governmental organizations appliances to the countryside, not only the transfer outlet pressure, reduce the trade surplus and trade frictions, digestive appliance industry, excess capacity, but also effectively promote the household appliance manufacturing, distribution and farmers need docking, activation of the purchasing power of farmers, expand rural consumption, speed up the upgrading of rural consumption. In the long run, help enhance the consumer on the role of economic growth, promote the coordinated development of domestic and foreign demand.
My opinion, although the appliances to the countryside to industry and consumers a lot of interests and benefits, but the appliances to the countryside is a systematic and complex project, and the present experiments also revealed some problems, these will become the future the country in large scale road obstacles. These questions in the following four aspects:
One of-stock issues. Sales outlets in some townships, and some manufacturers successful product variety incomplete, often out of stock, resulting in farmers arrive in high spirits, disappointed. This requires manufacturers and distribution companies do distribution work, perfect classification of the rural market logistics system to ensure that the product coverage of rural areas and ensure the delivery door, do installation and use of counseling.
The second is to expand product variety. With color TV, for example, the maximum grade is 29 inches, price less than 1,500 yuan on farmers economically developed provinces, the lack of attractiveness, the computer should be increased,
Washing machine
,
Microwave ovens
,
Cooker
,
Fan
Etc., should also provide high, medium and low grade products to meet the needs of different consumer levels.
Third, subsidy programs
be easy and convenient.
by: gaga
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