subject: Marketing Is The Important Part Of Network Marketing [print this page] When you join a network marketing company the first thing that most people are taught is to go out and make a list of 200 people they know and they are told to call each and every person on that list. They are told not to pre-judge and don't assume that no-one will not be interested, call them ALL.
I hate to admit it, but I was so convinced of this marketing strategy, that I actually pass it on to my downline. I always say, "what you don't know is ignorance but once you do know and you don't do better, that's foolish" So, at that time, I was ignorant to the fact that calling 200 people that can care less about my business opportunity was a complete waist of my time. However, I have learned better marketing strategies that are taking my business to a whole new level.
The concepts of creating this list of 200 people and calling them, doing warm chatter, roaming malls, 3-foot rule conversations, home parties, and cold calling, is all on the network side of a network marketing. But what happened to the marketing side? The is one of the major components that a lot of distributors fail to teach their new team members. The marketing piece of your business is extremely imperative and if you don't do it effectively you will fail within your first 3 months of doing business.
There are several ways to market your business and one of the most effective ways to do it, is on the internet. I can not stress to you how viral it is to make sure you promote yourself on the internet. As you noticed, I didn't say market your business on the internet, I said "YOURSELF". You may ask, what do you mean when you say that? Well, let me explain. See, most people don't care about your business, the founders, or the products or services you are selling. But what they do care about is how you are going to help them make money...PERIOD!!!
So, unless you are armed and ready to show them how you are going to do that, they are not going to join your team. Keep in mind that people join people, people don't join opportunities. People desire to partner up with individuals that they feel will mentor and lead them towards reaching the financial goals they desire. If they see this in you, they will join YOU!!
I know this may be a new way of thinking for you but if you just give it a chance, I promise you will see a difference not only in your business, but in yourself. You will start to feel really confident about who you are and what you have to offer.
If you want to learn how to effectively marketing your business online and find out who your target market it is, (trust me, it's not your family and friends) then start your research today and find a marketing system that will lay everything out for you and put your business on auto-pilot so you can spend your time being more productive and marketing your business the RIGHT way.
by: Syvella Brantley
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