subject: Competing For Share Of Global Airports Industry Spend In 2010-2011: Supplier Marketing [print this page] Summary Summary
Competing For Share Of Global Airports Industry Spend In 2010-2011 is a new report published by ICD Research that analyzes how industry suppliers media spend, marketing and sales strategies & practices and business planning will be shaped in 2010 to 2011. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers to the airport industry. The report also identifies airport and ground support companies and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels.
Scope
" Opinions and forward looking statements of over 495 industry executives are captured in our in-depth survey, of which 57% represent Director & C-level respondents
Analysis on media channel spend, marketing and sales practices and industry developments by airports, support companies and their suppliers
Key topics include suppliers media spend activity, marketing and sales behaviors & strategies, threats & opportunities for the industry and how these have been affected by the economic uncertainty
In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats
The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations
The geographical scope of the research is global drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East"
Reasons To Buy
" Benchmark your sales and marketing plans with industry competitors to effectively determine strategy
Identify the specific marketing approaches your competitors are using to win business during the recessionary climate
Better promote your business by aligning your capabilities and business practices with your customers changing needs during these times of market uncertainty
Predict how the industry will grow, consolidate and where it will stagnate
Uncover the business outlook, key challenges and opportunities identified by suppliers and buyers in the industry
"
Key Highlights
" The majority of airports industry respondents identified India, China, South Africa and Brazil to be the fastest growing markets in the next 12 months among emerging markets due to favorable economic conditions, increasing numbers of air traffic passengers, facilities expansions and increased defense spending mainly in these regions.
62% of industry players are looking to increase their marketing expenditure over the next 12 months, with only 12% looking to decrease it
72% of companies believe that the demonstration of confidence to their customers from increased marketing activity in the current business climate can give their company an edge"
Keywords
Supplier Marketing & Sales Strategies & Industry Outlook, Transport & Logistics, Transport Infrastructure
Table of Contents :
Chapter 1: Executive Summary
Chapter 2: Introduction
Heading: Profile Of Survey Respondents
Chapter 3: Industry Dynamics
Heading: Revenue Growth Expectations In The Airports Industry
Heading: Future Developments In Competitive Structure In The Industry
List of Tables
Table 1: Count Of Global Airports Industry Survey Respondents By Company Type (Number Of Respondents), 2010 Industry Survey
Table 2: Buyer Respondents By Job Role (% Buyer Respondents), Global Airports Industry, 2010
Table 3: Buyer Respondents By Organizations Global Turnover (% Buyer Respondents), Global Airports Industry, 2010
Table 4: Buyer Respondents By Organizations Total Employee Size (% Buyer Respondents), Global Airports Industry, 2010
List of Figures
Figure 1: Company Revenue Growth Optimism Trend In The Global Airports Industry (% All Respondents), 2009-2010
Figure 2: Company Revenue Growth Optimism Trend By Global Airports Industry Company Type: Airport Operators, Air Traffic Control / Ground Support Companies, Systems Integrators, Airports Industry Suppliers (% All Respondents), 2009-2010
Figure 3: Company Revenue Growth Optimism Trend In The Global Airports Industry By Region: North America, Europe, Asia-Pacific, Rest Of The World (% All Respondents), 2009-2010
