subject: Went To 4? 18 Wuhu Renewed Fighting Appliance Market Business Smoke - Household Appliance Market, [print this page] After April 18 each year, are Wuhu After April 18 each year, are Wuhu
Home Appliances Market the annual "battle days", this year is no exception. Major appliance stores exert all efforts for promotion and publicity, consumers are also gearing up. Industry, said in an interview this weekend to buy appliances customers will certainly be a lot cheaper than usual, the annual "Armageddon" has made household appliance market price Wuhu lower than surrounding cities.
Question one: how much consumers can get benefits?
Say that every year on April 18 as if the household appliance market in Wuhu annual "Spring Festival." Merchant claims that "promotion is certainly the largest margin of preference", consumers are looking at April 18th. According to the new 100 Wuhu statistics, April 18, 2009 On this day, appliance stores sales reached 21 million yuan, is usually many times, and this year aims to raise sales at least 25% over last year.
4 18 on Consumer to buy home appliances really be cheaper? This reporter learned that the major home appliance brands have a special day in this release are not small concessions. In a mall
TV Counter sales staff told reporters, a television models priced 7700 yuan, current price of 7200 yuan, April 16? 18 during the event the price may be lower than 7,000 yuan. Multiple brands of home appliances sales staff have expressed a specific preference margins are still present the final deliberations, only to the last day of the event announced.
Brand promotion in the same time, the appliance store has also introduced a variety of significant incentives. Wuhu new 100 has launched the "earnest money deposit, on the double" activities, deposit 50, 100 yuan, 200 yuan, 400 yuan deposit ranging from the purchase of select models to use when the deposit can be doubled. Whether buying a single home appliance, home appliance, or arbitrage (buy two and above) are sent
Gift From the kettle to the microwave oven, TV, washing machine, dazzling prizes. Shopping relevant responsible person said that commodity prices during the event definitely much cheaper than usual, up to 50% of the energy price reductions. In
Suning Electric, spent 10 dollars buy ticket to participate in the evening of April 16 arrived with a promotion to 100, in addition, the cumulative purchase of 800 to 40,000 yuan, also return ranging from 200 to 8000 yuan, senior vice president and rush to buy all kinds of cheap, The drawing is endless. In
Five Star , Purchase of various products added up to a certain amount, but also 150 to 500 yuan starting the return of other activities.
Question two: Why is performed at this time, "Armageddon"?
From the reporter visited the situation, on April 18, the major appliance stores the price is certainly a more attractive product. A store staff said, in fact, on April 18 to sell home appliances after mall is "loss" business, is entirely a sales graph. "Number up, and at the end will get a good rebate, profit from, at least after April 18 is not profitable."
Why all businesses willing to so "bleeding?" Industry insiders said the pedestrian shopping district of Wuhu gathered almost all of the appliances stores, including
States United States , Su Ning, the new 100, five-star. Excessive concentration of stores core business district, we see the rise of bow not seen, is an important result because competition is so fierce. Indeed, the new 100 on April 18 at Dianqing promotion has insisted for years, other businesses Do sit market away by the new 100? So in the pedestrian street business district of the appliance store after another fight, a preferential rate than a large, formed on April 18 each year Wuhu home appliances market to be a "bloody war" tradition.
Sent many consumers doubt: this promotion, shopping malls and the brand continued throughout the year why can not it? According to industry sources, many home appliance brand, are listed companies for their performance reports, financial flows, and many other considerations, more willing to promote the first centralized. The appliance store in organizing such events, but also pay a great resource, even at a loss in sales, which fundamentally determines the activities that can only be held short-term, can not long continue.
Question 3: Promotion Service
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by: gaga
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