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subject: Frbiz.com Reports 3g Mobile Phones As A 2g Sell: Buffer Or Setback [print this page]


Frbiz.com Reports 3g Mobile Phones As A 2g Sell: Buffer Or Setback

China Mobile is using a "3G phone as a 2G phone sell" the strategic development of 3G users, which in the end is a breakthrough marketing strategy, or Huyou the guise of consumer? This in the end is a 3G or 3G buffer setback?

If you look at the status quo from the 3G industry, which of course, is reasonable. TD incomplete network coverage problem can not be avoided, we must also give the TD to build networks for some time, this process, with a vague notion of consumers are confused to give 3G a number of buffer time.

In the operating business of advertising bombing tell consumers, it is already 3G era, when consumers finally be able to gradually understand the "3G is to use mobile Internet faster" when this simple concept, does not know that consumers enjoy network speed is still stuck in EDGE era. What is EDGE, which is in fact a few hard to pronounce the letters in time to reverse the speed of the network two years ago.

Operations Chamber of Commerce said, anyway you always wanted a change in mobile phones, a change in the use of 2G to 3G mobile phone network, and you enjoy the contents of the service is 3G,.

Yes, this also has its own rationality. But such an outcome will make 3G a Huyou consumer replacement concept, if consumers do not upgrade the user experience, then with a deep disappointment to the 3G industry, they would not want to pay more input here, and the ultimate injury is still the industry per se.

In order to 3G, China's telecommunications industry waited too long - waiting for TD-standard place, waiting for TD-chip R & D, waiting for the maturity of TD terminals, waiting for a suitable operator to provoke TD banner. Some say that waiting, in fact the 3G development in China has already missed the best time.

The task fell on the final TD of China Mobile body, but China Mobile has always seemed not so whole-heartedly towards 3G, perhaps HSDPA, these letters on behalf of 4G technology, but also the evolution of China Mobile's direct line. This can be integrated WCDMA and TD-SCDMA Evolution line, allowing not only China Mobile completed the mission of 3G, but also to upgrade existing 2G networks to find a shortcut.

Perhaps we have been wrong. Europe and the United States National Development 3G Japan and Korea have long told us the history, 3G is a need for huge investment, return on investment is very slow monster, and this monster, Chinese operators can not be bypassed.

by: stefasuan




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