subject: Social Media Optimization Services And Its Uses [print this page] Social Media Optimization can be defined as process of bringing traffic to the websites by the use if different business networking sites, social networking, blogs, online communities etc. All these methods exploit the base of the customers that the targeted businesses networking/social networking site contains and also belongs to the most common group with website that is promoted.
All of us are aware of the social networking websites such as facebook and orkut. These websites helps the people to interact with other users and share ideas, common interests and profiles with them at one place.
What are the advantages of the using Social Media Optimization Services? SMO can be used as a good marketing tool because of it penetration in targeted markets. Being a most cost-effective tool it is extensively used by the people. Social Media optimization can be used for the purpose of branding, direct marketing of services and products & direct sales. In addition to this, there are varied methods of doing SMO such as creation of RSS feeds, placement of social news buttons, setting up of blog, participation in the discussions, community forums, adding third party tools like images, videos etc.
Some of the websites that can help you in effective Social Media Optimization are digg.com, orkut.com, linkedin.com, myspace.com, blogger.com, stumbleupon.com, xing.com and facebook. Besides this, measuring ROI is imperative in advertising and marketing campaign. In SMO, it plays an important role as one can easily allocate efforts and invest the quality time in sustenance of efforts. There are few goals that play a significant role in computation of ROI in the social media optimization like brand building, generating direct sales and leads. Last but not the least; SMO can help in generating more traffic and sales without investing money.
by: shipra kaul
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