subject: Home Based Online Business - 5 Persuasion Tips How To Write Articles Which Make The Readers To Click [print this page] What the home based online business needs, like everything else in the online marketing, is the careful planning, because nothing valuable will ever happen by accident. The plan has an answer to the question, why do you write this article. What benefits, or online business ideas, you will offer to the reader? What problems you will solve? Does the benefit honestly bring some added value to the online home business?
The article can never sell anything. The only task it has is to persuade the reader to the landing page, where the sales will happen. The article cannot reveal the benefit of the landing page, but to tease the reader to find it from there. That is the idea of the home based online business article.
1. The Title Is The Most Important.
The title stands alone on the list of hundreds of other related articles and tries to make the reader to get interested about it. Why would the reader click your article? Are the others so bad, that your article can easily beat them?
The article fulfils the job, if it is related, i.e. includes the keyword, has a promise about the benefit and is action oriented, i.e. makes the reader to read more. It can use non traditional numbers, for instance, to stand out from the crowd, or to use other working techniques.
2. The Teaser.
So when the title has arisen the interest, the reader wants more. That is the job of the teaser. The teaser persuades the reader to deepen the interest, but will not reveal the end benefit. It just makes the reader to read the article body or to jump right away to the bio box.
3. The Bio Box.
The bio box is maybe the next important part after the title. Many readers jump directly to the bio box after they have read the title. The few lines have to persuade the reader to click the link in an exciting state of the mind. The hyperlinks serve the search engines, because the anchor texts tell, what are the used keywords.
4. The Copy Style.
The positive style is natural, but otherwise the style must fit to the target group and to the targets of the article. If the target is to tell about some serious professional opinions, the style is moderate but if the target is to tell about the revolutionary new product, then the style can be very exciting and enthusiastic.
5. The Working Optimization.
The keyword rich content serves both the reader and the search engines. The reader can find the article better and knows that the article is about the topic, which he is interested right now. The search engines find also the articles with the keyword and if needed, they can rank the article high on the result pages. I recommend to use the long tail keywords, one main keyword and about two assistant ones.
by: Juhani Tontti
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