subject: Online Home Based Business Opportunity - A Good Article Plan Activates The Clickers [print this page] It is funny, but I think that the reader can see, which online home based business opportunity promotions are planned and which are not. The self written articles are important brand building tools and source of consumer information. If you want to succeed with them, it is best to plan them. If you have not done that, it is easy to start the planning following the guidance from this short article.
1. The Different Article Parts.
Start from the start. What jobs the article have? Let us imagine, that the article has been submitted into the article directory according the chosen category and is optimized. When it is checked, what will happen? Yes, it appears into the lists of the approved articles. That information includes the online home based business opportunity title and a short description. What does the surfer look first?
The title has to be able to stand out from the crowd and to arose the interest of the reader. If it manages to do this, the reader continues to the teaser, which has to strengthen the interest and to make the reader to read further or to jump straight to the bio box. The only job of the bio box is to make the reader to click the link. It also tells to the search engines the theme of the article with the anchor text.
2. Think, Why Do You Write Articles.
Yes, why do you write articles? The answer is not the business promotion, but something more. All published information must be useful to the target group. So the job of the article must be to offer benefits to the target group. The article quality is one of the most important part of the benefit. Does your article honestly offer consumer benefits?
3. Think, How Do You Want The Readers To Benefit From The Different Parts.
An author can never guess, how the readers will read the content. If the title is promising, the reader can go straight to the bio box and if the text is still promising, he will click the link. The target is, that the reader can read whatever part of the article to be able to understand the benefit, which he can get.
4. Create The Lists Of The Benefits.
Many landing page themes are very wide and that leaves a writer a freedom to create consumer benefits in advance. That means that the titles can be written as a list and used many weeks or months later. This is an important part of the article planning.
5. The Quality Beats Always The Quantity.
An ambitious author will research the market regularly to be able to find good themes and good sentences for the article. This requires that he must make notes every time he will find a useful thing, because the subconscious works all the time and finds new and interesting things.
by: Juhani Tontti
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