subject: Spanish Translation: a must for American companies [print this page] Spanish Translation: a must for American companies
Spanish in the World
Even English is second to Spanish with 330 million native speakers in the world, compared to 346 million for Spanish.
Spanish Translation in the US
Like it or not, Spanish may become the most spoken language in the US some day. The Hispanic population has been growing much faster than the white population. While the younger Hispanic generations have good command of both the English and Spanish languages, all Hispanic families speak exclusively Spanish at their homes. Spanish is the language of their hearts. And, for that reason, companies have learned that Spanish talks more directly and effectively to the Hispanic Populations.
So, instead of "should we have our manuals or ads translated into Spanish?" the right question should be "what is really necessary to be translated in Spanish?". Companies are not translating everything in Spanish. They select only their most relevant content for translation. Spanish has become a must in communication for companies. This is quickly becoming the reality of companies in states such as Texas, Florida, New York, and California. Talking about states, even "red states" are becoming more Spanish-speaking each day.
Bottom-line. American students are flocking to professionally learn the language. Major book companies are publishing Spanish-language editions. Corporate America is increasingly selling itself through Spanish-language translation, and following the lead of CNN in Spanish, all other media giant are going after the Spanish-speaking audiences.
So, if your company needs to enter the Hispanic world by means of professional Spanish translation, we invite you to try our Spanish language consulting services for free. Get advice from our senior translation managers as a complimentary service. Ready for it? Just send an email to translation@bbspanish.com or call us at 1-800-763-7206 today.
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