subject: Exhibition Stands on a Budget [print this page] Exhibition Stands on a Budget Exhibition Stands on a Budget
With marketing, the money that you put in will clearly exhibit in your potential to reach customers. Whilst this is obviously true in regards to digital marketing, it can also be true when it comes to exhibitions; however, whilst the more money that you have to spend can of course give you an edge, it is not the be all and end all of promotion, and instead there is much advertising headway to be made even on the most stringent budgets.
Firstly, it is a important that a budget, no matter how constraining, should never compromise the quality of your promotion. When it comes to exhibition stands, this means that you should always buy the best quality you can afford, and avoid certain short-cuts such as making your own stands, as without the right training these will look amateurish and undermine your performance in the exhibition setting.
Luckily making your own banners stands or exhibition stands isn't the only way to streamline costs, and there are plenty of other ways to ensure that your presence at an exhibition is cost effective:
Your choice of stand will most clearly impinge on your budget, and there it is important that you choose a stand that lives up to your functional requirement, whilst not incurring too much costs. There are plenty of great exhibition stands out there, and when looking to save some money, you could consider pop up displays and banner stands, which will generally be cheaper, whilst offering certain functional advantages over larger panels, such as increased portability.
When choosing banner stands you may also find that there is a certain amount of versatility in regards to buying options, and, for example, you may find that it is possible to rent rather than buy your stands or displays, which of course will "exhibit" a certain advantage, if you are planning a temporary display.
Also, always with quality considerations at the forefront of your mind, you could look at second hand or refurbished stands, and as long as there is not obvious superficial damage, you should find that these perform just as well as brand new stands.
If money is particularly tight, you could also consider cutting your costs by "co-marketing" with another company, preferably of a similar ilk. This will essentially halve your costs, and make installation of your displays etc doubly easier, which makes it a viable option both for businesses on a budget, as well as exhibition first timers.
Often, there will be spatial as well as financial constraints on your exhibition display, and therefore you may find that cheaper kinds of display will not only save your overheads, but may actually be more applicable for your particular pitch at an exhibition.
In this regard, implementing banner stands, which combine affordablity, with portability and ease of use, can be the most important step to creating a budget display.
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