subject: 5 Things You Need To Know About Ppc Marketing [print this page] The best thing about buying traffic is that it takes care of half of the equation underlying sales: Exposing your offer to potential buyers. With this, it also removes half of the problems marketers experience. Too bad it also brings problems of it's own to the table. Here's what you need to know before you try your hand at PPC marketing.
1. There's a lot of risk involved.
I know, this one may seem completely obvious, but it bears repeating: You can lose a lot of your hard-earned cash on a PPC-campaign! The most important factor to consider before launching a PPC-campaign is your maximum daily spending volume. You need to have some funds saved up, that you can use exclusively for advertising. What I mean by this is that it has to be money that you can live without!
2. You need good sales-skills.
PPC will get eyeballs to your website, (almost) without fail. What you do with these visitors is up to you, however. It's very important that you have good sales-copy ready for your visitors so that you can turn those visitors into buyers. If your offer isn't convincing, you're flushing money down the toilet.
3. Conversions are more important than Click-Throughs.
What's important isn't how many people click on your ads. What matters is whether those people convert into paying customers or not. Anyone can get a high CTR: Just grossly overpromise and say that everything's going to be free in your ad-text. Loads of people are going to click through on an ad like that. But you don't want all of those people to see your website, you only want those, who are potential buyers. Ideally, people who already have their credit cards at the ready. So, don't make your ads appealing to everyone, just to get clicks. Optimize them for conversion, because that's what really matters for your bottom line.
4. Don't buy the top position.
The top ad displayed gets the most clicks, but it also has the worst conversion. This actually ties into what I just said about CTR and conversion. Since you are paying for every click, you don't want the top spot, because that's where people are most likely to blindly click. It's preferable to be on the second or third spot, where users are more likely to actually read and think before clicking.
5. It's all about testing.
Pay-Per-Click advertising is all about testing. Test different ads and see which ones convert best. Split-test your landing page to see which format works best. Most importantly, however: Don't stop testing! Don't squander your campaign's potential by neglecting good testing!Just because your campaign is working and you are seeing some profit doesn't mean there isn't more potential in it. Maybe a campaign that is making you a few hundred dollars now could potentially make you thousands! Keep testing beyond the point of turning a good profit.
Of course, this is not all there is to know about earning money with PPC advertising. But it's a start. Keep these things in mind, find a quality PPC marketing system, one that has worked for others, and stick with that until you can routinely set up profitable campaigns.
by: Derrek
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