subject: Improving Your Visibility On The Internet [print this page] There are many ways of getting your website noticed by the search engines and one of the most popular is pay per click. This involves choosing suitable keywords or key phrases and setting up a campaign on the search engine or engines of your choice. PPC is a quick way of getting your site on the first pages of the search engines but you do pay every time your link is clicked, so be aware that although this method gets you up there, it can end up costing a lot of money.
Another popular method is through natural listings. However, this may take a long time to actually get your site listed. It is something that you should not dismiss though as it means that you will not be paying for clicks and your website will be found through merit. Also, natural listings are clicked on approximately seventy percent more than paid for listings which suggests that people are more likely to trust such listings.
Writing good quality copy for your site and publishing articles helps build links to your site. This can be a very good way of helping people understand your business, particularly if you have a niche or unusual business. Good quality keyword rich copy for your site is essential. Do change your copy from time to time to keep your site dynamic and interesting to both the search engines 'spiders' and people alike. When writing articles, lace your article with plenty good quality keywords and don't forget to include a link to your site. There are many sites where you can submit your articles.
Blogging keeps those interested up to date with your news. It also keeps the spiders interested they take note of any new link to your site as well as any new comments about it. Regular blogging keeps your site vibrant. Do not just ramble on in a random fashion, write relevant and interesting copy. Make sure you use suitable keywords in your blogs as well as news and updates. Encourage a loyal readership as this will keep them coming back for more. If you want to be a bit controversial and you want to get some reaction, you could also use linkbait which will encourage others to read and comment on your blogs. Do make sure that you submit your RSS feed to the various directories as some of these directories will notify people and spiders that you have updated your content. This all helps to get and keep the spiders interested in your site.
There are of course other ways of increasing your visibility online and it is always worth investigating anything that might help. It may be that you do not have the time or do not want to do this work yourself, so find yourself a worthy SEO company who will do it all for you. If you feel that your writing skills are not quite up to scratch, do engage a proper copywriter to do the work for you. Whatever methods you choose, remember to keep things original and constantly evolving as this will ensure that your site will increase its visibility.
by: Graham Baylis
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