subject: Hotel Internet Marketing In Recession [print this page] The hotel business is one of the most cut throat and competitive businesses in the world. Nowadays, more travel is sold over the Internet than any other consumer product. In entire world Internet-booked rooms is the fastest-growing segment of hotel reservations in part because the Internet is a perfect medium for selling travel as it brings a vast network of suppliers and a widely dispersed customer pool together into a centralized market place.
Revenues are down, or flat at best, and you're now looking for ways to cut expenses, this is where the minds of hoteliers turn from driving profit to basic survival. Now understand how difficult it is to operate a hotel in times like this. While this may seem like a sensible course of action, it has the potential to harm your business in the long term. Making those decisions, what to cut, what to keep, is one of the hardest parts of your job. The best way to convince yourself to continue spending in a recession is by understanding that hotel marketing requires a sustained effort and results are cumulative and tend to compound. When the economy turns around (and it will), your hotel will be in a much better position.
The performance of the hotel industry can be either enhanced or limited by the way in which hotel business is conceptualized.
This article presents two concepts that could offer opportunities for the industry if hotels are willing to take a few steps away from the traditional business models.
oThe Catwalk Concept
A model to capitalize on the opportunities presented by the proliferation of international brands
oThe Sanctuary Concept
A model to capitalize on the opportunities presented by a particular aspect of globalization
A lot has been said about the global meltdown and ways for companies to hold out during these trying times. Given the current business environment, marketing specialists are trying their best to come up with the most feasible marketing mix as well as strategies that could help their companies reap the most benefit while keeping a lead on spending.
The current economic environment can prove both exciting and challenging for online marketers. Being almost totally measurable, Online Marketing allows for quick evaluation and continual adjustments to improve results. This is a good time to hone your skills in revenue management. Even in a recession, there will be business spikes, which will give sharp operators the opportunity to boost average rate and maximize occupancy.
Top 5 online marketing tips for surviving the recession.
oStart focusing on campaigns. Offering late deals for meetings / private dining and office parties.
oRecognizing some days of the week of the year will be slower, it is advantageous to warm up your rates on your online booking engine and with Online Travel Agents (OTAs) to suit these periods.
oOccupancy Marketing advise that you should offer the lowest or rates online via your own online booking system or at worst have rate parity, meaning you sell at the same rates via OTAs.
oYour website is your shop window to leisure customers and some corporate customer segments. It should be an accurate reflection of your product.
oYour website should be optimized for brand and location searches at a minimum. This means when someone Googles your hotel name, it appears first in Google.
Recessions always result in compressing the marketplace; that big-box, full service hotel down the street will now be after your business. Be smarter about what actually motivates people to choose a hotel; it's value. Packaging and value-added programs are excellent vehicles to appeal to travelers in tough times.
You can visit : http://www.hotelkortet.dk/
by: Radha Gor
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