subject: The Importance Of The Long Tail Keyword Research [print this page] When you are doing keyword research for your website you will have two main groups. You will have your short tail keywords and your long tail keywords. The short tail keywords are basically your general keywords. The long tail keywords take your keywords up a notch. For example, short tail keywords would be something like computer parts while long tail keywords would be something like very cheap computer parts.
When you compare the two keyword phrases, computer parts receives over 40 times more searches per day then very cheap computer parts. When you check out the competition between the two, computer parts is very high in competition while the competition for very cheap computer parts is very low.
If you are unfamiliar on how to check the amount of searches a keyword phrase is getting, there are free tools you can use online. One of the most common of these tools is the Overture Suggestion Tool. To check out the competition, simply go to your search engine of choice and put your keywords in quotation marks. When you hit submit, you will need to pay attention to the number of results that your search has resulted in. Not just the number of results on the page, the total number of results. You must remember to use quotation marks so that the search engine knows that you want to search for sites using the whole phrase you have entered. If you leave out the quotation marks, you are going to receive results that include any of the words in the keyword phrase.
Your goal when you are doing your keyword research is to find long tail keywords that get a decent amount of searches with a low amount of competition. When you find these types of keywords, you are going to have a better chance of your site getting indexed for these phrases when you use them on your site. When you use SEO on your pages for these keywords, you have a better chance of getting high search engine rankings. While this process can take a lot of time, it is well worth the results you will receive in the end when your pages get indexed by the search engines.
by: Phillip Stone
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