subject: How To Become The Hunted Expert Instead Of The Hunter When Building Your Home Based Business. [print this page] When someone joins another in a business it is not because of the business, it is because the person who suggested it is perceived as a leader. People join leaders because they think a leader can help them succeed. People do not join followers so if you are to succeed you will have to become a leader.
There are two ways to position yourself as an expert. The first way is to promote solutions for the problems other marketers face while building their business or solutions for consumers that want to get in the industry and intelligently want guidance from someone who knows the ropes. The second way is to become a leader by raising your value to others through learning winning marketing skills and training and instructing others.
These two ways are related to the reasons someone may want to join you in business. They think of you as a leader who can help them learn how to be successful in the industry or they believe your system will help them succeed without struggling or wasting time and money.
When someone goes to a company replicated site of yours and opts in for information, it does two things. It puts them on your company's auto responder list and not your own where you can control what is sent. Also they start getting mind numbing and pointless emails telling how great the company and their products are.
Usually all the messages talk about features like; when the company was founded, how they are debt free, how much revenue they produced last year, how they have the best comp plan in the industry, all the features of the products. All this stuff is boring for most people because they don't care about that stuff.
If you learn how to use attraction marketing principles you will learn how to set up and manage your own autoresponder service which collects and manages your leads into a list. With this in place you will control all of the messages sent to your prospects. Also, if for any reason you have to switch companies, those on your list can be told your side of the story and will be able to follow you to any other company you go to.
You will be in control of every message sent to your leads and be able to promote whatever products or services you want. If you send emails that outline different strategies and give resources that help with marketing efforts. Then educate them on how to build a business and send written and audio testimonials that prove you are a leader that can help them. You will have them waiting and eager for your next email. That is what you want.
If your messages do not help them they will unsubscribe and even delete your unopened emails. Teaching them strategies that work and giving them ideas will build trust and cause them to like you. People do business with those they like and trust. They could be in your marketing funnel for years.
The real advantage is you will be perceived as a leader that helps others succeed and it will be building the brand of YOU. Using your own autoresponder service to share valuable information and promote your affiliate products will build lasting relationships.
The most powerful messages are short, to the point, and tell a story or are in the form of an interview. There are two elements you need to use for best results. First, great content that helps them in their efforts, and second, emotion which can be brought out by using a story they can relate to because that will make it more memorable.
Emotions come into play for many people's decisions and if your story brings that out it will help you. People remember stories better than facts and figures and they will make decisions based on emotions so it will be better to bring that out. It will help people to remember you and develop a following of people who are attracted to you.
If you give someone a reason to like you and trust you they will have no choice but to be attracted to you. Attraction is a response not a decision or choice. If you teach them effective strategies and show them a system that helps they will have no choice but to want to follow you.
by: Dan Lambeth
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