subject: From Internet Marketer To Internet Marketing Advisor [print this page] You might spend a lot of time on forums helping new internet marketers especially if you've built up a lot of internet marketing experience. You may have even been approached by people with questions about how to start an internet business.
If either of these scenarios are true, you may want to think about becoming an Internet Marketing Advisor.
As an Internet Marketing Advisor, you'd be able to find off-line as well as online clients easily. There are many business managers running off-line businesses who aren't aware of the opportunities that the internet can offer them, or they don't know how to take advantage of them. I'm sure there are plenty of these off-line businesses in your town or area. This is potential business that you can tap with just a few traditional off-line marketing methods like classified ads, leaflet campaigns, press releases, cold-calling or going door-to-door.
You may also find clients online by checking out websites of your local business community and seeing if any could benefit from your SEO, copywriting or internet marketing skills.
You'll need to figure out what services you're going to offer, and you'll need to think about how you're going to clearly communicate the features and benefits of your proposals before you make your initial approach. Remember, the people you talk to will have little knowledge of how internet marketing works and will be unfamiliar with the jargon that internet marketers commonly use.
You may want to focus on a special set of marketing activities, or you may want to offer a wide range of activities. If you're aiming to go deep and narrow, you might want to cooperate with some other marketers who offer services in complementary areas that you don't concentrate in. That way you'll be able to boost your income through commissions by recommending extra services to your clients.
To be fully effective, you'll need to help your clients fully understand what all is involved in internet marketing. If you can do this, your clients will appreciate what it is that you're doing for them, and they'll be more likely to come back to you for more business in the future.
One of your biggest assets as an Internet Marketing Advisor will be your website. Set up a website dedicated to explaining the services that you offer. Obviously a lot of care will need to be taken with this because the website will serve as an excellent example of what you're capable of doing.
To get your new business up and running you may want to offer some free consultations and request some feedback, and if the client is happy with your service, have them give you a testimonial that you can post on your website complete with links to the business website that you've worked on.
Once you have some satisfied customers, you'll find that word-of-mouth will help your internet marketing consultancy business develop.
by: Malcolm Leyshon
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