subject: Uncovered: 6 Important Rules Of Advertising For Home Based Business Success [print this page] Why would you want to advertise? Most people who start their home based business never consider advertising until their "warm list" is either used up and their business is not into profit or they have gone through most of their list and the number of sign-ups so low and the rejections so high they realize it will not work this way.
That leaves them with two choices. Either buy leads, knowing those leads may have been sold several times before, or learn how to generate their own leads. Buying leads usually comes first because they don't know how to advertise.
But that can be a big waste of time and money because those leads may have been called several times already and basically you are cold calling uninterested prospects. So, if you are determined to succeed, the best option is to learn to advertise and generate your own leads.
The problem here is the competition. There are fierce, seasoned veterans competing on the advertising mediums. It can be very daunting for the beginner. Not to mention expensive.
But there are many amateurs out there also and a little training and research can go a long way towards helping you to stand out. It also would be prudent to get help from someone who has been there and done that.
It may cost you a little for your education but learning skills will help you become a leader. If you are to be successful in this industry you have no choice but to become a leader. There are no successful entrepreneurs who are followers.
In this industry you have to stay on top of the latest methods if you are to keep moving ahead so you will have to continually keep learning new things. Since you are in the marketing business you may as well learn about advertising.
So, the best advice for any home based business owner is to start their training and try to find the most efficient and inexpensive method of doing it. What better way than to use a funded proposal which, for home based businesses is a lead generation and marketing training system that you can use to earn money while you learn how to market your business through advertising?
In any event you will need to keep these six rules in mind to be successful in your advertising efforts. They have to do with the psychology of the business of selling and communicating. They will cause people to be attracted to you through your ads.
1. People are lazy. That is why technology is so fast. Nobody wants to wait around for slow machines. Everyone wants faster, easier, cheaper, better. Rich people are the laziest. It is their hatred of work that helps them to strive for easier and faster methods to earn money. Ironic isn't it?
2. There is never a single penny spent that is not for the purpose of avoiding pain or for pleasure. Even buying or renting a house is done so you can avoid the pain of sleeping outside and have the pleasure of a safe place to keep all your other stuff you bought for pleasure or to avoid pain.
3. People will buy for pleasure but their focus is really on avoiding pain. Most people will not try things that make them uncomfortable and this is one reason lots of people fail in this industry. They are scared to step outside of the box even though the rewards will be great. Most people would rather make excuses that do something that is different from what they normally do.
4. If you expose someone's pain and offer a solution, they are wired to want that solution because they will do almost anything to avoid pain. Just like getting burned, it is a survival instinct to pull back.
5. People would rather buy solutions or hope for their problems than actually do something different about them. That is the reason people have stuff on their shelves that has never been used or implemented efficiently.
6. When most people see what they cannot have, it makes them want it more. That is why leaders attract a following. People are drawn towards leaders who have what they want.
Throughout history people have even given their lives to gain access to leaders. Becoming a person of value through education will transform you into a leader and cause people to be attracted to you.
So, learn copywriting, advertising, marketing, etc... and start helping others and people will be drawn to you no matter what business you are in.
by: Dan Lambeth
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