subject: The ‘How’ and ‘Why’ Surveys Can Make You Money [print this page] There is a lot of misunderstanding about doing surveys. People have asked me why and how they can make money doing surveys online. Heres why: Advertising and marketing. Big companies and brands are all about these two things. If they arent, they are in trouble. Advertising and marketing are difficult arts to master. However, there is one key thing that most big companies understand which separate them from the rest. That is, getting to know their target market. If you havent heard by now, there is a battle going. Leno vs Conan. Yes, this is about late night talk shows, but the battle is probably a bit different than you think. You see, NBC doesn't necessarily care so much about exactly how many people watch a certain show, its more about what demographic is watching. Thats right, it's not about how funny one host is, it's about the target market. This is because brands pay big bucks to target the right people. A certain late night talk show could have higher numbers, but it might not attract the right demographic. While another could have much lower numbers, but it attracts the people that companies pay big bucks to target. What happens? One late night talk show gets bumped, and the other gets promoted. It all comes down to advertising. Now, here is where surveys come into play. For companies to really understand what types of ads are going to appeal to their specific demographic, they have to really get to know their potential customers. To do this, some smart companies decided to offer surveys online. The same thing is happening; companies are competing to find out information about certain demographic in order to best market their products. Therefore, they are offering money for people to complete simple surveys. Heres where you cash in. All you have to go to http://SurveyFarm.com to learn more about the best survey opportunities online. Simply sign up to one of the sites, and you can start selling your opinions. Yes, your opinion is worth money. Some surveys will ask you your age, sex, income level etc. This is to see if you are a good representative of the target market they are interested in. Just like in late night television, they only pay for the right market. The good news is that there is a market for everyone. Whether you are a stay at home mom, or just someone who is trying to make some extra money from home, there is a survey opportunity waiting for you. Smart companies always have and always will do research to better understand their target market. If they don't, they most likely won't last too long. The question is, are we going to make any money off it? So, whether you are a Leno fan or a Conan fan, either way you win: Your opinion has a monetary value. Take some simple steps, spend a couple hours a week doing some surveys, and you can make some great extra income.
The How and Why Surveys Can Make You Money
By: jesse grant
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