subject: Article Marketing - How Articles Help Promote Your Home Business Web Site [print this page] Writing Articles is a great way to promote your home business web site and it's very easy to do. You can write articles that are related to your business and submit them to article directories. All it takes is take time to create the article and submit them. The pay off though can be an increase in website traffic and more sales opportunities.
The article process is as follows: You create the article, proof read and correct the article, and submit the article.
One way articles create traffic to your web site is from the reader. The reader can find your web site address from a link in your article resource box. You have to make sure the article resource box contains a link to your website.
Article marketing is also known to be a method of viral marketing. Meaning popularity of your article has the potential to grow. For example, webmasters from other sites can use your articles to use as content on their web site. In return for allowing the webmaster for using your article, your article will include the resource box you created containing a link back to your site.
As you create more articles and more sites keep using them, the total number of links to your site increases also. Search engines are place value on incoming links to your website. This determines the how relevant your web site is. The more relevant your site becomes the higher it may place in the search engine results.
Articles can also build trust between your business and potential customers. For example, with more people buying online, writing articles gives you an opportunity to present yourself as an expert on the product people are looking for.
I consider an article as a warm lead generator. You see, people are actually looking for the information you are writing about.
Article marketing is a great way of having your site on the search engines. When writing articles, you must understand that the propagation of the article takes time. While no marketing method is guaranteed, in time you may see desirable results from this method of marketing.
There are many advantages to marketing your home business on the internet by writing articles. The best part about article writing is that it doesn't cost anything. It does take time to write the article correctly and submit them to your favorite article directories. When done correctly, the payoff will benefit your home business.
by: Wayne Kirwan
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