subject: One Secret To Success In Online Or Home Based Business [print this page] One Secret to Success in Online or Home Based Business
Establishing an online business is the dream of many people; the benefits of owning and operating a home based or online business are many and diverse great lifestyle great leverage excellent returns The list just goes on. Successful entrepreneurs have it good.
But it is not as easy as it used to be. Competition has increased to such a level that there are thousands of businesses with exactly the same products and exactly the same distribution channels. The old adage about differentiation is harder to emulate, and as soon as you mange to separate yourself from the crowd, someone will copy your unique selling proposition, and there you are again, back in the crowd.
Having said that, differentiation on its own does not guarantee that an on line business will be profitable. The pricing, the size of the niche, efficiencies of scale, all have a direct bearing on the bottom line.
The key issue is traffic. The best business in the world will not make money, if no one knows where it is. If your customers cannot find you, you may as well shut the doors you are on a fast-track to bankruptcy.
Of course, there are enterprises that are not cash dependent. Educational sites or non-profit organizations; some sites are just for fun, others because their creators have a cause that they wish to promote. But, without traffic even these sites will eventually fail.
So, lets take a closer look at what traffic is.
Traffic is eyes on screens, views of WebPages, or clicks on links. People use the internet for many reasons. Chief among the uses is information seeking people want to know things. By producing sites with information that people want and need, a website has the potential to sell that information, or provide a bridge or link to a sales page where items associated with the information can be purchased. There is also potential for advertising associated with the search term or keywords.
In order for a website to get the traffic, they either have to advertise the site address, or provide access via a social media link, or word of mouth.
Generating traffic is not an easy task. The enormous amount spent by the big brands on media advertising has meant that people are desensitized to all but the most compelling of messages. But if done successfully traffic to a site can be monetized by various methods, such as advertising (banners, or text ads) or affiliate links, which are links to websites that will pay commission on sales from referred traffic.
Here are some (not all) of the methods that you may find succeed in generation of traffic.
Twitter: By establishing a presence, you may be able to direct traffic to your sites or landing pages, where the website can take over the sales process.
Facebook: As with Twitter, people raise the profile of their business via their contacts or friends. As a part of your web Facebook persona, you can also build a business page, referring your friends and other web users.
Pay per Click: Google is by far the largest of the pay per click advertising organization; you pay for Google to refer traffic to your sites, using what is known as contextual searches if people are looking for things that you have provided links to, your advertising is shown to people who search for the relevant keywords
Classified advertising: people forget that the news organizations have provided access to leads and prospects for centuries it works, in varying degrees in various niches.
This list is not intended to be exhaustive it is just somewhere to start traffic generation.
If you focus on traffic generation, you will be a long way toward turning your annual income into a monthly income
by: Oblongpie
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