subject: How To Make Sure Your Home Based Business Paycheck Is Secure [print this page] If you are working from home in a home based business and your company fails, so will you if you failed to implement this crucial strategy. Your downline joined you because they thought you would look after them and it is your responsibility to make sure everyone keeps getting the paychecks they have worked so hard to earn.
In reality, the company is just a small part of your business and unless you have built your business with this in mind you could be out of business in the snap of a finger. You have a contract with your company and there probably is a clause that says they can change the rules whenever they want. That means someone else has complete control. You could also break a rule inadvertently and be disqualified.
A business that you truly own is one that you have complete control over. That means you make the rules and have ownership over the core asset which is the distributors you have recruited. If your company makes all the rules and you have no control over your downline then you are just a commission based employee.
It is not even that rare for a network marketing company to close its doors or change their whole structure. Many things could go wrong. Your whole business could be snatched away from you in the blink of an eye. If you are making your money through Google Ad Sense you could lose that paycheck too. Any algorithm change could remove every site you own.
You would be back to square one if any of that were to happen. There is only one way to make sure none of those things affect your ability to make money. It starts with the attraction marketing principle of promoting YOU Inc. Your business is all about YOU. It is your face, personality, name, leadership and actions that builds your business. Solving others problems and mentoring and recruiting is what creates your business.
Since the value you provide to others and to a company is really a commodity that you can get paid for, there is no reason to let someone else control your business. It is YOUR business and you need to have complete control over how you run it and your relationship with your downline. You only become immune to outside influences and circumstances by promoting YOU. That means you promote yourself or the YOU brand.
When you position yourself as a leader you will attract others to you and it is you not your company they want to join. By promoting YOU and controlling your downline list you will be able to keep your business no matter what your company does. They could change their structure, disqualify you for inadvertently breaking a rule or even close down and your ability to make money will not change if this simple concept has been implemented.
There are four steps or rules to have in place to guarantee you will never lose your business due to the whim or greed of someone else. If you promote YOU as the real business and do these things your business will never disappear because the real equity will be in the relationships you are able to build.
1. You have to know what the problems are and have a solution for your prospects.
2. Share your valuable knowledge with others without expecting anything in return.
3. Learn valuable skills that raises your value to others because you can show them how to use the tools that are available.
4. Get the YOU brand and your solutions, skills, and abilities to a massive amount of people through advertising and marketing.
People do business with those they like and trust. If you give solutions to people and build a relationship with them over time they will come to like and trust you. You can do this on a massive scale through technology with hundreds and even thousands of people if your learn proper marketing techniques and implement the principles of attraction marketing.
by: Dan Lambeth
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