subject: Online Banner Advertisement Vs Television Advertisements [print this page] Many studies and researches have been conducted on the effectiveness of online advertisements as well as television commercials. Both the forms of promotion are utilized by businesspersons to extract maximum benefits for the sales of their organizations. The main aim of any promotion is not only the sale of goods and services but also the promotion of the brand image. Television advertisements have been creating an impact on the target audiences with regards to the sales and promotion of a company. The online banners have also paved way to boost the sales and enhance the reputation of an enterprise in a more effective manner.
According to a research, there are 40% of the respondents who can remember a static web ad as compared to 41% of the respondents who view a 30 second television commercial. The online promotion is cost-effective and affordable as compared to the television commercials. An advertiser has to book time slot for promoting the product on a television which turns out to be costlier. Whereas in case of online banners, an advertiser can post the advertisement on a related website or online classified ads columns at an affordable price. The challenge with the television ads is that they can be avoided easily by a target audience. They tend to be disruptive and lengthy in time duration for a viewer. As a result, a viewer does not get exposed properly to a promotion. On the other hand, in case of web banner the advertisement is accessible and can be viewed at any point of time. A viewer can visualize an Internet banner at the time of his convenience. Since a target audience can view the promotion at his own comfort, there are more chances for a better exposure to the product advertised and remember for a longer time. Another advantage is that it is highly focused and targeted towards the potential customers. The potential customers typing specific keywords can instantly have access to these promotions. All these factors affect the brand image of an enterprise. Lastly, the results being easily traceable and products purchased online, the online banners can generate maximum and immediate revenue. Therefore, the web promotions are more effective as compared to television ads. For creating banners there are many banner maker tools available.
by: Daniel Hopper
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