subject: Where To Find Recession Busting Cosmetics? [print this page] The recession may be technically over in Britain but the reservations remain. Very few are confident yet to spend lots of money on necessary items.The one luxury that seems to have remained buoyant is in retail cosmetics. After all who does not want to look good on a budget? Discounted cosmetics is big business.The high street has capitalised on this desire. As many stores like Superdrug have cashed in on this ever increasing market.The competition for good budget range lipsticks, nail polishes, foundations and the whole spectrum of the beauty industry is not only huge on the high street but simply congested online. So is the competition healthy and is it a fair fight?
The answer to the first question is a resounding yes. Healthy competition whilst it may place a strain on some businesses is great for the consumer. Perhaps the fact that so many items can be purchased online today means that high street companies have been forced to make their prices more attractive. Lipsticks that many have cost 3.99 in the shops have been selling for 1.99 online. The result was that many high street stores reduced their prices to compete. This prices war over nail polish, lipstick and all budget brand cosmetics meant that heavily discounted cosmetics were selling at a fraction of the cost they once were. Competition online between online retailers is absolutely immense and almost cut throat. The Crazy Trader is aware of this competition and does everything within it's power to be one of the most competitive companies when is comes to budget brand cosmetics. It's philosophy is simple, weekly it reviews the online market to see what other companies are selling their range of cosmetics for and attempts to discount their prices even further. They are pretty confident that when comparing like for like in their Laval, Go Cosmetics and La Femme range that they are one of, if not the cheapest retailer of these budget lines. Yes the competition is fierce, but is it fair?
The answer to this question is much more difficult and frustrating. It appears that the larger and more mainstream brands have restricted themselves to supply only large chain stores. The effect of this is to reduce competition and often keep prices high. A long term approach to keep prices high and competition low, which in turn is not good for the consumer. The reality is that these often higher priced if not over priced brands are sometimes not superior in quality at all but are definitely more savvy in their commercial hype. Our request is, open up the market place and let us produce recession busting cosmetics.
by: willium
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