subject: Make Your Business A Star: Let The Power Of Video Work For Your Home Based Business [print this page] Are you a savvy business owner looking to put your business on film? Well, youre not alone. One of the hottest promotional trends today is video marketing, and many experienced home based business owners have discovered that video marketing can put their products in front of literally millions of potential customers, with little marketing costs and minimal effort. Video can literally make your business a star!
Consumers love video, because it allows prospective customers to learn more about products or services without being forced to read lengthy brochures or other marketing documents. Of all of the methods for delivering promotional messages, video is clearly one of the most powerful mediums a home based business owner can use to sell the benefits of a specific product or service.
For those home based business owners who are camera-shy, creating a powerful business video can be accomplished without being required to go in front of the camera. A simple overview of your company, products or services can be created using basic presentation software. Of course, the most popular videos are clearly those that have that wow factor, and are unique or memorable in some fashion.
A good approach when creating your video is to provide the listener with enough valuable information to pique their interest, but leave them wanting more driving the prospect to your home based business website for additional information. In the end, the goal is to simply drive traffic to your site, or to an affiliate link for products you represent.
Of course, a great video has little impact if it isnt seen by your prospects. Once you have created your video, the next step is to select the right video submission sites for your finished product. YouTube is a great submission site, and is one of the more obvious choices, however, there are numerous video submission sites a home based business owner can choose from. If you decide to make YouTube part of your video marketing plan, its best to get an idea of the number of videos already listed within your home based business or product category, and a feel for which videos have the highest view count.
Videos with the highest view count are obviously attracting the most attention, and are therefore generating the most visibility for the video/home based business owner. Once you have completed a search on YouTube, identify the videos that have the highest rankings, view those videos for any content that may be causing the popularity, and if possible, incorporate those features into your own video. Reviewing competitor videos will provide you with valuable information and inspiration when creating your own home based business video.
Today, more and more business owners are moving away from traditional marketing, and toward internet marketing - and video content is central to their promotional efforts. As a home based business owner, your goal should be to create a business or product video that positions high in search engine rankings, creating mass visibility for your business. For more information about video marketing and how it can boost your sales for your home based business, visit www.thehomebasedbusinessreview.com
by: Nikki Morgan
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