subject: Why Learning Great Copywriting Skills For Your Home Based Business Is Not An Option [print this page] Copywriting is the lifeblood of your businessCopywriting is the lifeblood of your business. There are many ways to set up websites and to drive traffic and to do other parts of a home based business but everything will depend on your copywriting skills.
The reason for this is, if you are in a home based business, direct sales, network marketing, MLM, Internet marketing or any other online business, you are in MARKETING and that means SALES.
Every single part of your business must be "sold." Your weakest link will determine the effectiveness of every marketing or advertising campaign you run. Your copywriting skills will dominate your marketability.
If your pay-per-click ads or article writing campaigns or classified ads or any other traffic generation methods you use are weak you won't get clicks on your links.
If your capture page has weak copy you won't get their contact info or "conversions." If your sales letter is weak nobody will purchase your products or services and you won't recruit any distributors.
Your business depends on sales and copywriting skills will determine your success. You won't even get them to LOOK at your site or letter without a great headline. Then you will have to convince them to keep reading with a subhead.
They will not join you or buy from you unless you can explain the reasons the should. You must be able to inform them your product is credible and will be what they want with your words or copy.
You have to sell them on the fact that the price of your product is nothing compared to the value it delivers. You must make them believe there are no negatives associated with buying your product and convince them to take action NOW.
If it is an email, your copywriting skills start with the subject line and explaining why they need to even open the message. Then you have to WOW them with the first sentence or you lose them right there. Finally you have to make them want to take action in the body or the beginning will have been useless.
Even a training site for new distributors will need strong copy to convince them to get started right away. It will also have to show them the benefits of following the system and why they need to learn about the products.
In marketing, you can take NOTHING for granted. Your copywriting skills and your ability to sell with words must be used in EVERYTHING you do and it never stops!
You have to take the approach that everyone you communicate with is a lazy couch potato and has to be convinced to pay attention to you and inspired to take action so they will receive a substantial benefit. You can't just ask or tell them to take action, you have to explain the benefits they will receive if they do.
One huge mistake network marketers make is they are sold on what they are doing and they keep doing the same things over and over and never realize that everybody else may not feel the same way and will have to be sold on doing each thing they do.
The definition of copywriting is "salesmanship in print" which is the ability to use written words to sell whatever you want to sell. It is different from radio, TV, the phone or in person because for them to see your message they have to find it and be interested enough to stay and read it.
The only way this business will work for you is for you to leverage your time. Copywriting is the key to that leverage because it allows your message to be delivered professionally and consistently every time.
Learning it will give you the tremendous power to generate countless money. You will be able to recruit distributors and make sales at will.
by: Dan Lambeth
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