subject: Advantages Of Adding Video To Your Home Business Site [print this page] Video has taken the World Wide Web by storm as evidenced by the massive popularity of You-Tube. For example it is estimated that an average of 3.5 million people visit You-Tube every day. They have 100 million visitors per month and needless to say are the number one video site online and the fourth largest web site overall. These figures demonstrate the huge popularity of video on the web which opens up a huge market for any home business owner online to tap into.
There are many other advantages to using video on your home business web site, aside from the tremendous internet marketing opportunity it presents. Using video on your site or Blog adds a personal touch. People get to see you interact and communicate in person and eventually come to feel that they know you. It's a great relationship building tool between you and your customers. You can add a video profile and tell people a little about your personal history. This helps to establish a feeling of trust which goes a long way toward converting visitors to longtime customers and sometimes friends.
Video can also improve your home business's search engine rankings. Due to it's growing popularity search engines are beginning to look for video on web sites in order to index them in search results. This can also only increase in importance as time goes by.
Also video can only increase your home business opportunity because of its great potential as an Internet Marketing tool. You can add videos to your site which you've produced that are entertaining or educational. You can then distribute them to video sharing web sites to increase your exposure on the web. As with articles you'll have your home page link located in your biography box acting as a back link to your business site.
Embedded video on your web page also makes a huge impression on visitors. Because of their entertainment value people are more likely to spend more time on your web site which is any business person's goal to begin with. Watching videos is comparable to eating peanuts. It seems you can't watch just one and before you know it you've been on a website a lot longer than planned. This can only add to the enjoyment of your potential customers overall web site experience.
Another attraction offered by the video experience is that people would rather watch a video than read an article. It's more often than not more entertaining and it requires less effort on their part.
Video has arrived on the Internet. It's no longer the wave of the future and home business owners would be foolish to ignore it because of the huge potential it offers, right now and for the future.
by: Bob Withers
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