subject: The Fundraising Idea, What To Think About. [print this page] Sometimes hard to outline, especially in these tough economic times the fund raising idea needs to be of usefulness both to your prospective
customer, as well as to the bottom line of the organzation you're working in support of.
Sometimes it feels like you're called upon to achieve miracles with little or no time and even less to invest in the project. The bottom line is that
fund raising is a small business and needs to be treated as such. But often the beginnings of these projects appear out of a quick decision to
achieve, this or that, with no apparent objective other than to give rise to some quick cash. Sometimes profitable, on occasion not.
The fund raising idea needs to be well planned out for any sized project great or small. You need to ask yourself;
In addition to providing funds intended for my organization, how am I contributing to the lives of folks who help us?
That may well seem like an funny question when all you need are funds for a church retreat, or school band uniforms, but in these tough fiscal
times you would like to add value to everything that you offer to your customer. Remember that customer is most often not going to be at the
retreat, and will not benefit in the way folks privileged to have been sponsored will benefit.
What also are you giving him or her?
What's their value?
Sometimes it's sufficient that it's a tax write off, or entirely the feeling of giving and serving a fine cause.
However, more and more often with the financial system being what it is, we need to hit upon a deeper 'why', what does this accomplish for your
customer?
I moreover caution you to carefully consider the consumer point of view of a certain fund raiser, a few such as magazine subscriptions have been
twisted to scams in recent years to the point that many decline to buy such subscriptions from a smiling faced teen at their door due to the
widespread belief that such is nothing more than a scam, not really attached to the organization they profess to be with.
And that does not even consider the risky nature of children going to strangers doors, with or without adult supervision.
So in considering the fund raising idea you need to consider the complete picture. Yes, you need funds, but the customer needs value.
With every fund raising idea, ask yourself, 'What does this item, service or product offer our average customer and what will their intuitive
response to it be?"
Find something more than the tax write off, or the enjoyable feeling, since you obtain those with whatever your donation is. What's the factual
value?
Find something that saves them cash, perhaps a discount card, or a online shopping mall with discounts and you include a solid value to show the
customer. If they know they can make a percentage back on their next hotel stay or an upfront price cut from a local business that's value.
The final decision for your fund raising idea, really has to be yours however. You need to take into consideration the the public and what has
worked for other organizations in your area, rules are not set in rock, a ample variety of fund raisers can succeed.
But you might discover your winning combination in a fund raising idea that takes the time to consider customer needs and add value to their
lives.
by: KM Coryell
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