subject: Crazes In The Market Of Health [print this page] Constantly new fads become popular that have to do with dietary choices and recently discovered edible solutions. One of the most recent fads among in the realm of healthy eating is only eating raw food. Individuals who are on a raw food diet do not eat products that are processed or cooked, and usually choose to buy organic foods. This trend is quite popular among individuals who already have decided to be vegetarian or vegan and believe it has a lot to do with personal wellness. Along with this, there are numerous other trends surrounding healthy living that have become popular lately. Another popular trend is finding natural replacement for chemical substitutes that have been used in the past. A lot of places are offering natural cane sugar as well as the artificial sweeteners. A number of newer products have had the artificial sweeteners replaced with natural ingredients before the company releases them.
Another recent trend with in the health market is the use of certain fruits because of the craze surrounding antioxidants. Pomegranates started becoming a very common ingredient in a variety of commercial products. The market is being flooded with pomegranate drinks, snacks containing pomegranate or pomegranate flavors, body wash products containing pomegranate, and candles or other home products with pomegranate scents. Another fruit that was virtually unheard of and suddenly became popular is the acai berry. Now it is being used for weight loss and became very popular quite quickly.
When looking at fads surrounding eating healthy, lately there has been a very big turn towards eating organic. Especially when discussing meats, there has been a demand to know where and how the animal was raised. Only eating free range meats has become very popular, which is to say the animal was not contained, but was able to graze freely. Choosing to purchase only organic foods, has also become quite popular as mentioned above. Because of this new organic population of shoppers, companies are creating a wide variety of organic products.
One trend that has done surprisingly well especially in regards to the issue of child obesity is technology based fitness activities. With the creation of interactive video games that require the player to get up and move, fitness games have been very successful. This also has allowed video game companies to reach new consumer types by creating fitness games that cover an array of interests including yoga, snowboarding, dancing, basketball, archery, and many others. It can become an expensive investment to purchase the game system, equipment, and games, but they still seem to sell in large numbers especially, but not exclusively, among youth.
In the fitness world, companies are starting to release more creative options. The aerobics tapes from the 80's and 90's are being replaced by newer more creative ideas, specifically involving dance. A lot of individuals are more motivated to work out by videos and classes that involve cardio workouts put to music and using dance steps. Similarly to the use of technology in fitness, creating a fun alternative to the typical cardio workouts means more individuals wanting to invest time and money into these products than the somewhat outdated types of fitness.
by: Connor Sullivan
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