subject: Fashion Industry Story [print this page] One of India's top modelling agency, Elite Model Management will be soon launching its glamorous annual calendar for 2010. Close on time before the launch, last afternoon, the capital witnessed a small pre-launch affair amidst the magnificent settings at Rohit Bal's Cibo in at Janpath. Based on the theme Objects of Desire the compilation will be out under a joint association with Samsung Mobile. The calendar has been shot by the internationally renowned photographer Martin Machaj in his signature style and flair. Talking to us, the skilful photographer revealed, We have shot most of the calendar in and around Madawa, including the interiors of the Mandawa Castle Hotel. The calendar will have the perfect traditional Indian feel to it.
The calendar features some of the biggest names and the beautiful faces of the modelling industry namely, Diana Penty, Lisa Haydon, Neha Kapur, Vipasha Aggarwal, Sanea Sheikh, Diva Dhawan, Manasvi Mamgai, Tina Desai, Yasmin Ponnappa, Preeti Dhata, Jaspreet Sagu, Erika Packard, Rebecca Tyagi, Arshi Ahuja, Salony Luthra, Kanishtha Dhankar and Ankita Shorey. The wall calendar will be out with a limited run of 500 copies, with each photograph showcasing the versatility of both, the photographer and the models. Present at the occasion, Sushma Puri director & CEO of Elite Model Management India said, For the past three years, we have received a great response because of our calendars. This year, we decided to venture out of the studio and offer a larger canvas for our models. And our association with Martin from New York has made it more special. With this, the Elite members came together along with the photographer and unveiled one of the shots for the calendar, featuring model Vipasha Aggarwal nude from the upper half but covered by the henna painted hands of various female models. It's my take on an Indian marriage. I wanted to depict the aesthetics and sensuousness that come with it, signed off Martin.
Celebrating 175 years of existence, Longines unveiled the Longines Master Collection Retrograde with brand ambassador Aishwarya Rai Bachchan yesterday at the ITC Grand Central Towers, Mumbai. The former Miss World appeared slowly from behind a moving backdrop, quite dramatic in fashion her face hiding behind a black Panama hat. She looked quite stylish in straight hair wearing white semi formal coat teamed with a pair of black fitted trousers and knee length boots. A big, white dial watch rested happily on her wrist. She confessed, I quite like big dials and this one is my favourite indeed!
At the do, she shared her ten years of experience with the brand, time is all about now and I believe in giving my best to now and living the best in now. My association with any brand is a whole hearted commitment and last ten years with Longines has been a very good experience for me. I couldn't agree more with their motto elegance is an attitude and I totally believe in it. Speaking at the occasion Claude Jaunin of Longines mentioned a few line about the journey so far. He also said, India is known for its tradition and that is what brings us here. Our Longines master collection Retrograde establishes a bond with the past and yet the time piece aesthetically synthesizes the elements of modernity. Artists from Lourd Vijay's dance studio weaved in an elegant dance performance representing the mechanism of watches which left the audience enthralled. This collection by the brand is a combination of mechanism and sophistication with simple uses with the ETA caliber used in this watch was especially developed for Longines.
by: Stylekandy
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