subject: Monetizing Your Online Video Advertising [print this page] As an online video or game publisher you should take advantage of a strong video advertising network that can help you monetize your site. Unsold advertising slots mean money lost. So, you want to be sure that you have a source to turn to for online video advertising to fill your slots and keep the money coming in. You also want to make sure that you turn to a source of online video advertising that will match up video ads to your content and your viewers so your branding is kept intact and your viewers are enriched and not offended.
A good video ad network will have a steady supply of video advertising that they can deliver to your site on demand. This will ensure that you are never losing money on empty ad slots. If you are like other video or game publishers, most if not all of your profit comes from advertising. If you are not currently using pre-roll and overlay video advertising, you are missing what could be a huge source of income. With a great video advertising network you should be able to select the length of the ad that your viewers will see before viewing your content or playing your games.
Everyone wins with creative video advertising, both advertisers and publishers make money. With a strong video advertising network, publishers should never have empty ad slots and advertisers should always have new prospects viewing their ads. These ads are usually of high-quality and add to your viewers' experience on your site, especially since the video advertising will be specifically targeted to your audience. Your site has terrific content and a lot of viewers so you want to make sure that everyone is happy and that your site is making money at the same time.
In conclusion, the best way to monetize your online video advertising is to keep all of your advertising slots at capacity. If you are having trouble selling all of your open ad slots on your own, a good network may be the answer. After all, not all potential advertisers will visit your site to sign up as advertising partners. The proper video advertising network will give you flexibility in choosing the types of advertising that is compatible with your viewers and your branding. It is a win-win scenario when you can provide your viewers with top-quality content and still make a good income through your online video advertising placements.
by: Scott Duglase
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