subject: Online Marketing: Is It Better Than Traditional Advertising? [print this page] While television and radio advertising still plays a role for major business in how they allocate their advertising budgets, an increasing number of businesses have been turning to the internet to get in touch with their potential consumers. In the UK alone, online spending budgets increased more than 4% in the first half of 2009 while television budgets for businesses actually decreased 16%.
More businesses are starting to realize the value of having a strong internet presence and the branding value that goes along with it. Businesses and companies that are not plugged in to the internet right now are definitely losing customers to their competitors, something which no business can afford to allow. There are definitely many reasons why online marketing is better than TV and radio advertising, and overall it is a more efficient, simple, and smarter marketing strategy.
Organic SEO Traffic
An SEO strategy will improve your website's ranking in the search engine results and make it visible to those internet users who are already searching for the products and services that your website offers. By contrast, Tv and radio advertising broadcasts the same message to the same audience indiscriminately, regardless of their needs. Chances are, a large proportion of the audience will ignore it.
Increasing your advertising budget to include search engine optimisation (SEO) services only makes sense for those businesses that truly want to ramp up their marketing strategies. For example, if you offer a home renovation service then you can optimise your business website to catch much of the organic traffic searching for home renovation services from the search engines.In essence, it's absolutely essential to have an SEO strategy that can improve your search engine rankings and get you where you want to be-- visible to your potential customers!
Pay-Per-Click Advertising
Another great benefit that online marketing has to offer is that you can get reach out to your potential consumers in an on-demand way by using pay-per-click (PPC) marketing strategies. PPC advertising will work for your company, assuming your budget for advertising is large enough, to have your ad seen by those who are searching directly for the services you offer whether you are organically on the first page of Google or not. By paying for advertisements in this way, your company is getting more direct exposure for their website.
Integration of Traditional Advertising
One of the major reasons that businesses and companies are starting to spend more of their advertising budgets on internet marketing services is not only because there has been a gradual decline in the effectiveness of traditional forms of advertising, but also because of the convergence of advertising media. Phone directories and newspapers are increasingly becoming available in a digital format, and more consumers are actually spending money online! For these reasons alone an internet marketing and SEO strategy is crucial for any business.
Whether you decide to use a professional internet marketing service or take the do-it-yourself route, an online presence enhanced by an online marketing strategy is going to be important in the years ahead. A business will lose customers and profit to its competitors if an online marketing strategy is not put in place.
by: Andrew Plimmer
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