subject: Tips For Finding The Best Pay Per Click Company [print this page] What makes the best pay per click company? A survey carried out amongst companies ranging from small start-up businesses to multi-nationals showed that there are a variety of factors which business owners consider to be the key ingredients in finding the best pay per click company.
Key ingredients for the best pay per click company:
* Achieving high ROI for the client
* Minimising the cost per click by heightening the quality score within the campaigns
* Deep analysis of the client's industry and competitors
* Ongoing introduction of long tail keywords into the campaign
* Creating ad text that makes the client stand apart from the competitors
* Use of Analytics and other data to eliminate wasteful keywords and introduce more profitable keywords
* Excellent advice on landing pages to ensure the conversions are maximized
* Working with the client as closely as required, or in the style that best suits the client's daily demands
* Analysis and advice on optimal converting positions as history is built up in the campaigns
* Going the extra mile
* Consultancy fees which are fair and affordable
* Excellent service
* Pro-active management style which interprets trends and acts upon them quickly
* Innovative ideas and possibility to expand into international markets when required
Apart from these ingredients when a pay per click management company is doing their job extremely well there is a huge amount of personal satisfaction. When checking client PPC accounts on a daily basis it is possible to see rapid feedback from work done the previous day or even earlier in the day. A top quality PPC consultant knows that he or she is building up a profitable business with their client and this gives immense satisfaction.
In the early days of the pay per click industry the quest had been to achieve as many clicks as possible for the client and ideally bid on the keywords to target the first position. The industry has come a long way from there and now savvy PPC consultants are all about profitability and targeting often slightly lower positions depending on the track record of conversions.
A business seeking the best pay per click company will also want to feel comfortable with the team working on their behalf. The initial step in testing out a potential PPC management consultancy is having a review of your PPC account. This gives a taster of what can be done. If the business does not have an existing account then keyword research, cost per click estimates, competitor analysis and advice on landing pages is the first step.
The industry standard has been to charge a percentage of the spend on clicks on the search engines. Logically if you think about this it means penalizing clients whose business is doing well, as a client will increase the investment on clicks if the profit is rising accordingly. In actual fact the work for the PPC consultant remains much the same, unless a new range of products or services are introduced.
Therefore as well as searching for the other key ingredients it is wise to find the best pay per click company who are willing to charge you a set monthly fee.
by: Jackie De Burca
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