subject: Starting 2010 Off Right For Beauty Professionals [print this page] The conclusion of yet another year brings a sigh of relief to beauty professionals throughout. 2009 has been rough, to say the very least. Clients have left, sales have slumped, revenue has dropped-and all the while, the resilient few have continued to trudge along.
The New Year begets a new plan for industry personnel. January serves as the most crucial planning period for your business. Do not lose the momentum from November and December; instead, grow from it. This is the time to sit down and create your plan for 2010-what are the next 12 months going to look like for you?
The first step to getting back in the black is to analyze your numbers from 2009. Did you see any increases in service or retail sales? Find out what worked, what didn't, and why. Exhaustively assess your earlier business model to identify key facts and figures.
Once you have an absolute understanding of how your business performed in 2009, you can begin mapping out your aspirations for 2010. What sales and retail goals will you aim to achieve? Would you like to increase your client count? How much money do you want to make, and how can you turn that into a reality?
If the numbers are short of what you want them to be, consider a marketing strategy to bring into play. A good rule of thumb is to market a different area of your business each month, or at the very least, once a quarter. Consider advertising the areas that are somewhat lacking, whether in retail or services. Additionally, give consideration to how you will market and who you will market to.
Keep in mind that statistics and marketing strategies are not the only areas that need new courses of action in 2010. Basic trade principles should be reviewed as well, emphasizing business, technical, and personal progress.
Dig into the areas that you've been putting off. Whether it be attending that class or seminar that's been catching your eye, hiring an assistant to lend a helping hand, or finally setting yourself up for online booking, make an effort to really follow through this year.
Creating a clear and comprehensive plan for what you want to achieve will give you the opportunity to flourish in the New Year. Systems and structure will help yield the results you want and help you make the most out of 2010.
by: Bert Carder
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