subject: Avail Intelligence Behavioral Merchandising For Ecommerce Comes To America [print this page] Avail Intelligence Offers Merchandising Success to US Etailers
European top vendor of online merchandising solutions
launches in the North American market
Palo Alto, California, May 18,, 2010 - Avail Intelligence (http://www.avail.net) today announced the immediate availability of its Avail Behavioral Merchandising online merchandising solution in North America, and the opening of an office in Palo Alto, California.
Founded in 2000, Avail Intelligence is Europes largest vendor in its sector. Drawing on the experience gained by delivering over 1 billion in sales at over 100 retailers, such as Redcats Group, Neckermann, and Game, in 25 countries, the Avail Success service concept offers retailers a proven way to maximize their returns on online merchandising.
The concept of behavioral merchandising was pioneered by Amazon.com with product recommendations of the type Customers who bought this also bought, but has since evolved significantly.
Avail Behavioral Merchandising empowers retailers to automate, evaluate, and optimize all their merchandising across languages, currencies, and channels, automatically analyzing shopper behavior and using it to recommend the right products at the right time to each individual.
It is essential for eTailers to provide a personalized shopping experience that is not only tailored to an individual customer's preferences, but also references others that they can identify themselves with," comments Robert Walstra, Director of US sales for Avail Intelligence. While some US retailers have been early adopters, a surprisingly large number do not yet offer any form of personalization. And among those that do, many could benefit significantly from best practices in where and how they use it.
About Avail Intelligence (http://www.avail.net)
Avail Intelligence is Europe's largest provider of online merchandising solutions for the retail industry. Since its establishment in 2000, Avail's technology, support and expertise have delivered more than $1 billion in added sales for customers.
by: Mark Shapiro
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