subject: Why Businesses Should Consider Using a Content Management System in 2010 [print this page] Author: Mark Wyatt Author: Mark Wyatt
A Content Management System (CMS) is used for creating and managing the content on a website. A CMS offers people who know little about HTML with a set of tools that makes editing a website as easy as editing a Microsoft Word document. Agency Creative designed and developed a website for Equest that featured a Content Management System. We will use their site as an example to show you why a CMS website was beneficial for Equest and why it can also be beneficial for your business. A Content Management System website would allow for you to have less dependence on your developer when it comes to quick edits. With time, comes change. Websites should not ignore this rule. With a CMS website, businesses have the power to constantly tweak their websites content to reflect trends that are always changing. Lets say Equest notices numerous comments on their Facebook fan page about one of their newer services. Naturally, Equest decides it would benefit users if they mentioned this service on their About Us page. All theyd need to do is Log in to their CMS with their chosen username and password Find the page (under articles for the CMS system) Add the new content using the built-in WYSIWYG (What You See Is What You Get) editor. Click Save After those four steps, their About Us page would be updated. On the left side of the page is the WYSIWYG editor. Here users can change the content, upload photos, create links and much more. On the right, there are options to see how many people have seen this particular page and change the Meta description and keywords for search engine optimization purposes. Conclusion. We wanted to give Equest a well-branded site that gave them the ability to make quick edits. The CMS solution was perfect for them. In fact, it is perfect for any business that needs complete control over the speed and implementation of website content editing. If your industry demands websites with up-to-minute information or you are constantly going to your developer to make edits to your website, a Content Management System is an efficient solution.About the Author:
