subject: What the Perfect Online Brand Communicates [print this page] When creating an online brand there are certain qualities you want to project that will enhance your effectiveness to promote online. The first objective to establishing your own unique identity is to set yourself apart from other online marketers. Along with this and of equal importance, you want to 'impress' upon people why they should even pay any attention to you!
Here are 5 qualities you want to incorporate into your 'unique' identity that will help boost your marketing and branding efforts.
Honesty/Trustworthy/Integrity
When developing a brand you are developing a reputation and you want it to be positive. If you intend to promote online you will need to have the trust of others so they will do business with you. Having an honest and trustworthy reputation will help make your efforts that much easier and more effective.
Usefulness
Being helpful or of use to others helps you to gain their attention and loyalty. This addresses the 'what is in it for me' attitude many people have. Your marketing and branding efforts should always 'project' some type of benefit or usefulness to people. In doing so you are more likely to 'win friends and influence people.'
Reliability
A key attribute all online marketers should project is being reliable simply because if people feel otherwise you will quickly be ignored. Always strive to do what you said you were going to do, even concerning the most insignificant matters. Maintaining consistency and always following up are the two biggest things you can focus on to help you build a reputation of reliability.
Likable
Now this does not necessarily mean you need to be the life of the party, but you do want to project a friendly and approachable personality. This naturally attracts people and makes them feel comfortable with you.
Knowledgeable
No matter what it is you do, it is important that you maintain and project a certain degree of expertise or knowledge. This makes people feel confident that they are associating with the right person.
Creating an online brand is the key to making your marketing efforts more effective. By distinguishing yourself from other online marketers there is little argument that you increase your competitive edge. In doing so however it is essential you project certain qualities to help gain the trust and respect of others making it easier when you do promote online. These 5 qualities, as reviewed above, will help build a positive image for you thereby boosting the effects of your marketing and branding efforts. Trust and respect are valuable assets to possess when working on the internet and should always be the focal point of any image you may be trying to build.
What the Perfect Online Brand Communicates
By: TJ Philpott
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