subject: Henri Lloyd: From Niche to a Global Brand [print this page] Till few years back, when it was still a niche sports wear brand, the world entered into a new era of being cool. Then suddenly Henri Lloyd became a cool brand for its distinctness and collections. And it became the choice of the young generation who wanted to define themselves with what they wear. Now it has become such a huge British brand, that the name itself is enough to ring a bell. But its boundaries are not limited to United Kingdom anymore, it has reached many countries in Europe, Asia, Middle East & Latin America making it a global phenomenon. But irrespective of the country you live in, you always have a choice to just logon to Internet and pick your favourite clothing from this respected brand
Henri Lloyd: From Niche to a Global Brand
By: John Samual
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