subject: Marketing Strategies in the Global Market [print this page] A translation company should be aware of how socio - cultural differences can affect business internationalisation. Marketing translation services could be powerful tool for businesses in their attempt to conquer new markets and to stand up in the international commercial scenario. Marketing translators should be able to integrate the cultural specificity of each country when translating and adapting advertisements, because we truly believe that cultural globalisation is a cultural exchange between civilizations
Marketing Strategies in the Global Market
By: Sandra Melo
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