subject: Small Business - Competing With the Big Guys & Winning [print this page] Author: Dan Toombs Author: Dan Toombs
In today's dog eat dog business climate, it is more important than ever to be aggressive and focused in your marketing. Many small and mid sized businesses find it difficult to be competitive in an environment where their larger competitors have much bigger budgets and use them. Regardless of this fact, it is more important than ever to continue promoting your business to your established customers and also to find new clients. You may be surprised at how just a little push forward can bring you excellent results. One way you can do this is through the use of promotional merchandise. Used correctly, these business gifts can act as a cost effective aid to keeping in touch with your customers and seeking out and getting new customers. You will, however, still need to do everything possible to sell you products and services to ensure your promotional gifts do their job. You see, it is not just about promoting your business: you need to back it all up with service and prices that blow the competition away. You may think that this is not possible given your larger than life competitors with their fancy buildings and staff but you might be surprised. Buildings and staff cost money and if you are smaller, perhaps even working from your home, you can use this to your huge advantage. Promotional gifts do not need to be expensive. You can find top quality products such as promotional pens, mugs, mouse mats and stress balls etc that are low cost and are easy to distribute. In fact, you may even find that your are able to do it much more cost effectively and easily than your larger competitors when you consider the bureaucratic challenges that they have to contend with day in and day out. My advice would be to find products you like that fit in well with your company color scheme. Products such as plastic pens, note pads, mugs etc that serve a purpose and are in not way gimmicky. You will find that you are able to compete with the "big guys" and do it quite well. Choose your target customers, understand what it is they like and give it to them printed with your company details. Then, back it all up with the service you and knowledge you knew would blow them all away when you got into business in the first place! As they say, "Small is the new Big!" Now go out punching.About the Author:
Dan Toombs is Managing Director or CompuGift Limited, a leading UK based promotional gift supplier. You can visit CompuGifts popular promotional gifts website at http://www.compugift.co.uk. CompuGift is the leading promotional pens supplier in the UK.
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