subject: Network Marketing Like Star Trek's Spock Kills Conan The Barbarian's Methods By Dan Lambeth [print this page] Network marketing in this Information Age the way Conan would do it is no where near as effective as the way Spock would do it. It is unbelievable how many MLM companies are still using Stone Age methods like cold calling strangers, pestering friends and family, and buying leads. Network marketing is very difficult and time consuming when you are steadily pursuing an unqualified and uninterested warm list.
Everybody should be looking for split second techniques to match their lightning fast electronic toys so they can bring modern technology to bear in their network marketing business. Rather than ride their horse around like Conan shouting their opportunity to every one in sight, they should be going on line to use modern technology like Spock would use to magnetically attract qualified prospects to them.
Lets check out the realities of these contrasting styles.
CONAN He uses amateurish methods like calling a warm list hoping to sign up a few of his friends and family.
SPOCK He uses websites and blogs with emails and social sites to build a list of experienced and qualified network marketers that he can give value to and build trust with, thereby having the ability to promote services and products.
CONAN He invites unqualified prospects to tasting parties and hotel meetings for night time, hour long opportunity pitches only to learn that the prospect has no interest.
SPOCK He puts prerecorded webinars on his websites so that interested prospects can investigate in their own time. this leverages his time and eliminates rejection.
CONAN He tries to use coercive sales pitches or tries to convince closed minded people to sign up or buy his product.
SPOCK He provides value to build trust and comfort with open minded prospects thereby helping others to succeed which makes them want to join him in business.
CONAN He uses the SW philosophy {Some Will Some Wont- So What- Someone else is Waiting} wrong and, without any follow up, mentally dismisses everyone he can not sign up immediately.
SPOCK He realizes people join people they dont join companies and he uses auto-responders and education to follow up indefinitely so when the timing is right, the prospect could sign up much later than the initial contact.
CONAN He uses mystery and deception to get appointments so he can show his product and pitch his opportunity.
SPOCK He cultivates relationships with qualified prospects by positioning himself as a leader and an expert using websites, blogs and videos to educate and build trust.
Instead of buying leads and chasing warm lists or cold calling strangers, thereby dealing with constant rejection, your time is better spent and more rewarding and productive when you use the advantages of our modern technology to do your network marketing.
Can You make a better burger than McDonalds? Of course you can. But that alone is the proof that a mediocre product with a killer marketing plan will outsell a killer product with a mediocre marketing plan. If you have a killer product you still need a killer marketing plan to succeed.
When you have a marketing plan that is diverse, customizable, and generic, you can use it for any online business on the Internet. Whether you are just trying to promote your network marketing business or you are trying to sell information products or affiliate products, the thing you need most is to learn how to drive traffic to your site.
by: Dan Lambeth
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