subject: International Marketing Research Plays A Vital Role In Global Business Expansion Plans & Strategy [print this page] Business expansion across global limits, it becomes inevitable to study global markets in greater details and specifics. As each one of us knows it is through international market research findings and analysis crucial decisions take shape.
Most Business firms rely on International market research on for the following reasons :
1.Get valuable insights with regards to new market developments abroad especially in developing economies
2.Provide useful information with regards to diverse market environments and conditions
3.Take maximum advantage of technological advancements in collecting, retrieving and analyzing market findings and offer highly accurate and relevant results.
International Marketing Research is carried across all verticals ranging from social sectors, healthcare sector, financial markets, IT sector, business to business markets and many more.
With the active presence of International marketing research agencies, the availability of required market research reports can be done in a desired manner. Considering the various manners in which research is conducted, the client company could go for -
* Telephone research
* Focus group
* Online studies
* One to one face interviews
In International Market Research the areas of conducting research activities could be in reference to
* Customer satisfaction
* Image and awareness tracking
* Brand Positioning
* Product Development
* Market Development
* Strategy Development
* Employee Satisfaction
* Usage and Attitude
Most research agencies have known to conduct research on verticals such as mobile phones, software, professional AV, consumer electronic and domestic appliances, food products, coffee, alcohol, ICT, engineering, utilities, boats, telecoms services, IT consultancy, security, radar, waste disposal to name a few prominent ones. These research reports include economies and markets across East, Western Europe, America both North & South and even Asia.
Healthcare Market Research is widely conducted across the globe by many market research agencies. Healthcare Market research includes study and research on
* Pharmaceuticals
* Medical Equipment
* Medical Consumables
* Healthcare Associations
* Alternative Therapies
Companies who go for healthcare research reports wish to ascertain the performance of competing brands, user experience of existing procedures and treatments, feedback from medical professionals i.e doctors, consultants and nurses. Healthcare research reports could be related to developed countries or developing countries. In case of companies wishing to expand to wider horizons, more and more reports relating to developing countries are asked for.
The core areas of healthcare market research include Gynaecology, Oncology, and Cardiology, Contraception, Optometry, Rheumatology, Alzheimer s disease, COPD, Smoking cessation, Diabetes, Insomnia, Obesity, Wound care and HIV
Based on trends and analysis revealed from these research reports, Healthcare companies are in a position to put forth new products and market them in a desired manner ensuring its successful acceptance across the markets.
In todays world, International Marketing Research has a key role to play. In fact it accelerates the process of business expansions and guides industries to take the path forward and bask in success and limelight all the way.
by: Samuel Arthur
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