subject: Never Mind Build a List - a Daegan Smith Review - From Maximum-Leverage [print this page] Are you on the internet? Is your company on the internet? A lot of people are starting to build up their online presence. They
have been behind in the use of the strategies for online marketing for one reason or another. Your competition is trying to use
every strategy to get ahead of you so jump in. Keep ahead of them.
While I was doing a Daegan Smith Review I found that One of the most important resources to use to deliver your promotional
material is the use of an "Opt-in" list. What this is is a list of people that have told you they are interested in receiving
informational emails from you. Its easy to spot on most websites where they are asking you to Opt-in and offer to give you
something for free in return for you to enter your email address and/or name. That is getting you to "Opt-in" to their list.
The Opt-in list is a great way to keep in contact with your customers and potential clients. It doesn't cost anything to send them
information and offers. Having an Opt-in list is the best way to ensure the people who want to see material from you get it. It is
also just as easy for them to Opt-out as it was for them to Opt-in.
Your challenge if you choose to accept it is to keep people on your list by sending them relevant information.
What you can do to maintain the list:
1) If you're not interesting you're boring - The first reason people Opt-out of a list is that they don't see the information as
interesting or the information is boring. You need to keep people's interest so make sure you're not boring. I don't know about
you but i don't like to be bored.. Repitition is not good either. If you don't have something new to say don't say anything. The
more interesting your content the busier your website will be and the more people you have coming into your list. Going Viral
is not a disease. It's when people share emails and if you have good emails people on your list will share the information and
so on and so on...
2) People what to know whats in it for them - Benefits - There was a benefit for the person to Opt-in to your list in the first place -
except your mama she opted in because she's your mama. Make sure you contiue provinding things that are of a benefit to
your list. Without the benefits people will get off the list. That is not what you're looking for. Consistancy is huge! Make sure
they know what to expect from your emails. It's all about getting people to know like and trust you so that they will buy.
3. You need to be the source of information - You need to know just that little bit more than they do. Its all about keeping your
list informed. If its not you providing the up to date info it's your competitor.
4. Its all about Creativity and Information. The goal is to keep people on your list. Sometimes its the little things that make a big
difference. Give that little bit extra and watch the magic. People love surprises.
So shake it up a bit out there and keep those people on your list.
Never Mind Build a List - a Daegan Smith Review - From Maximum-Leverage
By: Dwight Gelowitz
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