subject: Global Commerce Goes Hand In Hand With Translation Services [print this page] Opening markets in other countries can be risky, and Spanish speaking markets are no exception. Major barriers to success come in the form of language and cultural differences. A professional translation service can remove these barriers in several ways. To begin with, high quality and accurate translations ensure that your message is communicated clearly and effectively.
Whether performing Spanish to English translations or English to Spanish translations, a professional service will apply high quality standards so that the meaning and nuances you want to communicate are captured accurately. Document translation services pay careful attention to word usage so that your message is presented in a way the target audience will understand. Properly done translations of annual reports, brochures, catalogs, marketing campaigns, contracts, packaging and operating manuals present your company in a professional manner. Avoiding the confusion of inaccurate translation is their specialty.
You may wonder if using translation software would be just as effective. The answer is that Spanish translation for a market in Latin America would be different than for the market in Spain. And while Spanish is spoken in all but one Latin American country, the language varies not just by country but by region within each country. For example, the phrase used in Mexico to say "to throw water on" would mean "to get someone pregnant" in parts of Cuba.
Furthermore, acceptable words in some regions can be vulgar slang in others. Imagine creating an advertisement that is well accepted in Chile but is considered obscene in Mexico. This embarrassing mistake can be avoided with the use of language translation services. Software or inexperienced translators will not be able to address these regional variations.
Translation services also can include oral interpretation on site or over the phone, for meetings or for conferences. Narration of advertisements and subtitling of video or television programs are other important services. In every case, the goal is to communicate with your target market so they feel like they are dealing with one of their own. Other services of professional translation agencies include international brand research.
Images or words that resonate with an English-speaking audience may not be so attractive to Spanish speakers. Proper research can uncover potential negative connotations, keeping you from offending the local culture or becoming the topic of its jokes. Professional translation services help businesses design and develop content that is appealing to the local audience, free of embarrassing language or image errors that can drive away potential customers. These services will give you higher search engine rankings, the first step to increased sales.
Additionally, web audits can be performed of your existing website to determine how effective it is in the Spanish speaking market. International commerce can dramatically improve after revising your website to be more understandable to a global audience. Avoid expensive mistakes through the use of language translation services. With the assistance of professionals who understand the subtleties of the local market, you can reduce the risks of expanding into international markets.
by: Nick Messe
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