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subject: Should You Target Men Or Woman For Your Online Home Business? [print this page]

Should You Target Men or Woman For Your Online Home Business?

What type of product or service do you have for your online home

business? Is it for both men and women or for one or the other? This

is a real important question to figure out in determining who you

should advertise to.

Think about how different men and women shop. A man will go in a

store and go directly to what it is he wants to purchase. A woman

will take time to check out all the new products on her way through

the store. The same goes for the way they use the internet.

By knowing how long a man will stay on your website for your online

home business versus a woman, can help you in grabbing their attention

for what you have to sell. It is real important to get your message

in front of the right person in order to be successful.

Women

A study done in 2009 reveled that 51% of women use the internet to

keep in touch with their families. And that 62% will research

information on the products that are looking to purchase.

Women will use the internet to interact with support groups, read

spiritual information and to get health information. They tend to

search more for bettering themselves and their families. However there

are a lot that have an online home business now days, especially the

stay at home moms.

With the economy in the whole, there are a lot of stay at home moms

that have their work on the internet. This way they do not have to

commute back and forth to a job, or pay for an expensive baby sitter

or day care.

Men

Statistics say that men are more likely to read the news, check sports

scores and see where the next football or baseball game will be held

at. Most of them love being on auctions, like E-Bay, buying cars and

boy toys, and also buying stocks and bonds, staying up with the latest

on the stock market. The study also showed men staying online longer

than women for entertainment. The study shows 80% of men are online

for entertainment.

Both men and women do spend a lot of time these days online, but as

you can see each one for a different reason. They search and shop

online differently, just like they search and shop in a brick and

mortar store.

Position Your Product or Service

By taking into consideration how every man and woman use the internet

will give you an inside look at how to position your product or

service in front of each of them. How to target them, even if your

product or service will support both of them.

When having an online home business the biggest thing you want to

happen, is to increase your conversion rate. By knowing how to target

your niche market and increasing your conversion rate, will in turn

increase your business.

With knowing how men and women differ in using the internet, even

finding out statistics on the different age groups will allow you to

figure out just who you should target to make your online home

business stand out from the others and become successful.

by: Julianne Rowat

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