subject: Customizing Pre-made Online Shops [print this page] One of the easiest ways to get ecommerce stores running and to sell online immediately are pre made online shops. You'll find a lot of services offering them online. Some just offer you the templates for pre made online shops, while others have the entire package, including the inventory management back-end software and even dropshipped items you can sell online.
While these easy to use online stores are ideal for quick start-ups, you might want to customize it to give it an edge over others out there that use the same pre made online shops supplier. So, before you get into a contract with any pre made online shops, find out if there is a way to customize it to fit your online branding.
Do take note that there might be limitations to what you can do. And if you're not technically savvy, stay on the safe side with the following customizations for pre made online shops that still work to differentiate you from the rest of those online.
First, customize your logo. Your ecommerce store's logo is an important factor to your customization efforts. This is something visitors will associate with your site's personality. In addition to that, you will also be able to use it in your other communication materials such as your email marketing campaigns, banner advertisements and even in your offline efforts such as in your business card or your stationery.
Second, easy to use online stores often offer a way to customize at least the color scheme. Choose a good color combination that's easy on the eyes. We suggest looking up the meaning of colors to different cultures as well as its general effect on emotions. Make sure your ecommerce store's color combinations highlight your logo instead of drowning it out.
Third, work on the text. Even though the design for your store is similar to other pre made online shops, the copy that you use can make a huge difference. In fact, this is one of the most important aspects of search engine optimization. Your ecommerce store's ranking on search engines like Google, Yahoo or Bing can be strongly influenced by your use of the right set of keywords in your content. Aside from the SEO benefits, you should really look into creating copy that sells and is informative, this is a great way to get people to respect the brand as an authority and a trust-worthy website.
Last, but not the least, try different banners on your pre made online shop. A banner gives your website personality. It can create the mood for the rest of your site, it can also serve to direct your users to focus their attention in the right place, and you can use it to promote certain products in your ecommerce store.
Customizing Pre-made Online Shops
By: Ralph Sparks
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