Email is out and social media is in. As the Wall Street Journal recently noted, the reign of email is over, while Twitter and Facebook are fast becoming THE platforms for web-based communication. Even Google is trading in email for instant social interactivity.Social media is the future. And it's indispensable to businesses, helping them where it counts -- the customers -- by generating new leads, driving sales, and bringing company and customer...more
Newsletters are an interesting way to inform your customers of developments within your company and your industry. While it is advisable to steer away from the obvious advertising campaign, writing a monthly or quarterly newsletter that is unique and relevant to your customers can be a worthwhile promotion for your business. Sourcing an online printer about booklet printing can turn your ideas for a newsletter into reality.FamiliarityCustomers...more
As a professional, entrepreneur, or business owner, you have a lot of expenses to pay out during the course of running your day-to-day operation. And, the smaller your operation, the more your business relies on your to act quickly and manage finances wisely. Here are 5 reasons why you might want to use a Business Credit Card for your business.Business credit card reason #1: Separate accounts. Business finances should be kept separate from the owner's finances, otherwise things can get messy. A business credit card allows the purchasing portion of your business to be kept separate.Business credit card reason #2: Points. Running a business can be hard work and you need to eke out every point of profit you can. By using a business card that collects points such as frequent flier miles or some other kind of reward points your business will have an extra edge, allowing you to buy important things without spending the money.Business credit card reason #3: Insurance/Charge backs. A business credit card is useful to reduce your exposure to rental car costs or to protect yourself from fraud. If you pay by cash or check, this isn't as easy as it is with a business credit card.Business...more
Offering smaller offices a high-security shredding option, the Dahle 20430 is was created for organizations that need a shredder they can place in a centralized location within their office for multiple users. Here are a few reasons you should check out the Dahle 20430 today. 1.) Security. With the high levels of consumer fraud, identity...more
As a small businesses, you have unique needs, and it's important to put some serious thought into choosing the right shredder. The Dahle 20404 is a mid-sized, security Level 2 strip-cut shredder that is designed to be centrally placed in your small office and used on an as-needed basis by your team throughout the day. Here are five reasons to...more
Reality: According to the SBA, 63% of all small businesses fail in the first 5 years.OUCH! It sounds harsh, but it's true. And having been in business for over 6 years, I can tell you I've seen many colleagues go the way of "have to get a job" in order to put food on the table and take care of their families.And the sad part, many of those businesses could have succeeded. It's generally not a lack of ideas, technology is rarely the issue and with the low cost of doing business online, it's often not money.The top reasons most small businesses fail are:1. Lack of vision and systematic strategy -- what's the long-term (you decide what this means) vision for your business and how are you going to get there?2. Lack of marketing system -- many business owners spend so much time reinventing the wheel around trying to get new clients that they either burn out or focus too much time on the "getting new ones" and not enough on the "serving existing ones". Do you have a marketing system in place?3. Lack of a client follow-up system -- once clients are in the door, do you take care of them? Do you practice Extreme Client Care(tm)? Do you listen to them and create the products and...more
There are plenty of ways to market your business today, but few bring the same value and results as joint venture marketing. This process utilizes other related businesses to promote your company and drive targeted traffic your way. Check out these...more
The economy is starting to pick up in places but not everywhere. For those looking at new ways to earn a higher income there may have never been a better time to start your own consultancy from scratch. Alistair Grieve from YourConsultancy...more
1.Your customers may be end users or part of a supply chain, regardless of which they may insist that you show transparency in your purchasing and if you cannot prove that you trade ethically they may well consider removing you from their suppliers...more
In the earlier stages of the internet we had web-logs which of course grew and transitioned into simply blogs, and now today business blogs! Just how did it happen that sites as obscure as web-logs evolve into a stand alone industry we refer to as...more
5) Compliance. Finally, the fifth reason is a combined benefit of the four previous. Ultimately, compliance is why we manage and maintain records of attendance at all. One false move and you'll end up slapped with a DOL wage and hour suit that...more
If you are just starting out marketing your business on the Internet, chances are you have run across a lot of information on using article directories, search engine optimization and banner exchanges to market your business website. Of course these...more