If you are reading this then you are like me and operate a personal training business and constantly looking for new ways to build and expand your business.After operating a PT business for 10 years, attending 100s of seminars and courses and reading 100s of books on success, successful people and successful business including Robert kiyosaki, Tony Robbins, Brian Tracy, Steven Covey, Michael Gerber, Warren Buffet, Richard Branson,...more
When I talk to my clients about social media, the reactions are all over the map. Some love it and use it, some groan, and some just admit that they are confused by it. But social media is an important part of building your transformational business, so you'll want to put it on your 'must do' list of business activities.Here are some tips to make it easier:Remember that it's social first. Seek to connect with people, be helpful and friendly. Just like relating to people off-line, a helpful, cheerful attitude makes people remember you - in a good way.Contribute to and comment on other people's posts. In Facebook, this is a comment. In Twitter, you can re-tweet (RT), or pass on what others have said, with a comment if you have the space. This is just good etiquette. Some helpful resources for understanding social media etiquette are http://tinyurl.com/ylhrp2c and http://tinyurl.com/y4l98nd.Use social media to post information about your events. You can create an event on Facebook, and send a notice about it to your friends. You can use Twitter to tweet a link to a sign-up page for a teleclass or program, and you can send an invitation using Linkedin to any event.Set a time limit,...more
Many entrepreneurs start their business with tons of excitement and passion for their new venture but quickly realize that operating their own business is hard work. Once that realization sets in and real business problems begin to surface, it becomes very easy to become disgruntle and to lose your passion for what you originally set out to...more
As any dialysis patient will tell you, keeping your fluid gain between dialysis sessions in check is not only important to your long term health, it is a major factor in your immediate well-being. Keeping fluid level gains as low as possible between dialysis treatments will minimize the risk of congestive heart failure, pulmonary oedema, and...more
People are more likely to buy your product or service if you make their decision as easy as possibleBased on the techniques of hypnosis and Neuro-linguistic Programming, you want them to picture in their mind what it will be like in the future after they have bought it.It may be difficult for them to do that if there is too much risk involved so your marketing task is to remov the risk.The way you do that is through some sort of guarantee.Most potential buyers will be a bit skeptical of buying whatever you sell and a guarantee removes a significant part of their risk.People want to know that you will "put your money where your mouth is." If you have confidence in your own product or service, this will help your customers feel at ease, leading to more sales.For this reason, the concept of "risk reversal" is crucial.If you can't stand behind your offer with a guarantee of some sort, people are likely to purchase from someone who does. So make sure you don't help the competition by missing out this part of your offer.Some people are too scared to offer a guarantee as they worry that people will take them up on it.The reality is that some will but, provided you deliver good quality...more
Introduction.Managers in small-medium business are a dedicated lot. They often work long and hard to build and grow their business. It's not surprising that they don't understand when their employees don't share their commitment. But there are...more
Whenever you have a sales call scheduled with a new sales prospect - treat it like a golden opportunity.Because in fact this first sales call, could be a golden opportunity for you. What if your new sales prospect has the potential to become your...more
1. The first thing to do before choosing any kind of hosting is research. This is the most important factor; it affects the performance of your website, the kind of response it gets, the future of your website everything depends on doing proper...more
When you order business checks online, you can save a lot of time and money. One of the reasons is that the overhead is lower for the company printing your checks.You may even find that the sites offer you additional free and low cost services to...more
I first wrote for The Virginia Gazette in 1998, the Web rated a giant mystery. Almost 13 years later, it's still a mystery for many small businesses! With the advent of Facebook, Twitter, Google, Digg, and many more sites, getting started with online...more
I am often asked for my opinion on what a small business should be doing – initially – to establish a reasonably effective online presence. My company, RiaEnjolie, Inc. designs websites for more than...more