Depending on who is your target market, you should really consider adding coupon codes into your system. The majority of the commercial wholesale or discount related stores just provide the regular retail price or a discount already integrated. There are certain shopping carts that already have this featured integrated into the system. For example, not only it can help you increase your revenue, setting one of those systems in your domain name...more
For many people, living a debt-free life is just a dream. There's no chance that they will be able to reach such a place. The problem with this idea is that it is a failure to understand what it takes to attain a debt-free life. Often, it comes down to a lack of sound strategies for addressing the problem and achieving results. So many Americans are under tremendous debt loads, living literally from paycheck to paycheck. It seems like nothing...more
Online banking is a fairly established practice in our internet-saturated world. Many people are making use of the unique and convenient options that online banking services provide. Yet, if you are a bit behind the times, but still considering the idea of upgrading your current banking practices, internet banking may be the right move. But what if you don't know a thing about online banking? Perhaps, you've thought about being hooked up to a bank's web service, but wasn't sure that the service would be worth the trouble. Or, maybe, it was more about not knowing what sorts of banking features you would be able to access.Now, obviously, one of the most recognized features is accessibility. Online banking offers you, the customer, 24-hour access to you account, barring any designated website downtimes that may be scheduled. Beyond accessibility, you have portability. Most of the time, you can be on any computer anywhere and access your financial account and do your necessary business, at no charge!To facilitate online use, most banks that offer online banking provide a host of high quality, technological solutions that make your banking experience easy and fast. Most online banking...more
We all know that referrals are considered the "holy grail" of the mortgage business. They're an easy sell, and customers are less likely to shop around. But, the reason why most loan originators don't get a lot of referrals is that they don't know how to cultivate them. It takes time and an ongoing commitment to building relationships.If you're...more
The following story was shared with me recently, it's been circulating around the net for years and I now share it with you.In the United States of America lies a large industrial city which is the sight of one of the world's largest slave labor camps.Located in and around the center of this city are community settlements where the economic slaves...more
No matter how successful you are, or how many loans you have closed, you should expect hiccups. No loan every goes as smoothly as you think it will. And with all the third parties involved on any one transaction, you can and WILL have problems.Here are some of the most common "hiccups". I thought of about the top 30 I have been hit with. By the way, my Sink or Swim Loan Closing System at http://www.loanclosingsystem.com helps you avoid almost all of them. If you want to get more loans to the table faster and earn more money, I strongly advise you at least have a look at my mortgage system and give it a try.Hiccups which you may encounter include:1. The borrower not being clear on what exactly he is "buying". Or not fully committed.2. The borrower not being clear on what the loan process entails.3. Not getting all the proper documentation from the borrower upfront.4. The borrower's spouse isn't fully "sold" on the benefits of the transaction and doesn't want to go through with it.5. The borrower is still shopping your "rate", even though you are well into the process (this is a BIG one!!!!!!).6. Not getting returned phone calls from the borrower, or even from third parties...more
Being a salesperson is never easy. To sell effectively, you must to be willing to do things that challenge you. No top producer has ever reached the upper ranks without first moving outside their comfort zone. Someone recently sent me this poem...more
In my last article, I covered the two main ways to start your own mortgage company. One way, was to go it completely aloneÂ…apply for your own broker's license, set-up all the relationships with the various lenders, handle all the back office stuff...more
I got a call from a loan officer in Lansing, Michigan recently and he called to tell me that he was an avid reader of my newsletter but was giving-up and throwing in the towel. He said he was burnt-out, tired of chasing realtors, and dealing with...more
A couple of weeks ago, I mentioned the idea of approaching "for sale" properties (both FSBO and MLS listed ones) as a lead generation strategy. Here is a quick excerpt from the article entitled "Double Dipping Just Like The Real Estate Agents...more
How many times have you answered the phone and heard "What's your rate?" from a customer? I guarantee it comes-up on every phone call, usually within the first 30 seconds of the conversation. Customers ask it because they don't know any better. To...more
You have three choices you have in getting your mortgage site up and running. To recap, they are:1. Go it alone and design it yourself.2. Hire a web design firm to custom build a mortgage site for you.3. Use a ready-made instant website from a...more